“digital is a big part of our strategy to engage more effectively with members, partners, and marketers. I’m impressed with AdJuggler’s ease-of-use across a very complete feature set, as well as their responsive support team.”
Alexandria, Va. (PRWEB) October 12, 2010
AdJuggler Inc., an industry leader in high performance, SaaS-based digital ad management systems, announced strong unit sales growth for the first six months of 2010. During the period through June, AdJuggler acquired 32 new publishers, ad networks, agencies, and marketers representing more than one billion incremental impressions executed by the AdJuggler platform. New customers include Verbatim Americas, a leading media storage technology company; Dixon Schwabl, a digital agency; a new media property of Conde Nast; the National Association of Broadcasters (NAB); and the American Society of Civil Engineers (ASCE), an organization touting more than 150,000 professional members.
“2010 is proving to be a strong growth year for AdJuggler. AdJuggler has consistently invested in its technology platform, including v.7.0’s complete support for mobile device targeting, rich media, and the IAB’s VAST video standards,” says AdJuggler CEO John Shomaker. “We’ve always positioned as a technology platform company, enabling us to more rapidly support the frequent advancements in digital media. Each month our team migrates new customers from over-priced solutions or platforms lacking scale, features, or quality support.” Dianne Vance, CAE, Director of Advertising for ASCE, echoes these sentiments, stating, “digital is a big part of our strategy to engage more effectively with members, partners, and marketers. I’m impressed with AdJuggler’s ease-of-use across a very complete feature set, as well as their responsive support team.”
AdJuggler’s growth is also benefiting from several positive trends in the digital media sector. Mid-market agencies are rapidly transitioning traditional creative capabilities to digital’s rich media and video formats, while mid-size publishers continue to become more sophisticated and independent in attracting higher-CPM advertising traffic. Shomaker further notes that “in recent years the industry has focused on the evolving ‘center’ of the digital value chain – the exchanges and real-time bidding providers. That said, the ‘edge’ of this value chain – the agencies, marketers, and publishers – are realizing the importance of quality tools to optimize their ROI and CPM levels across a growing set of traffic sources, audience segments, data feeds, and monetization options.”
AdJuggler (http://www.adjuggler.com) develops and manages a leading SaaS-based digital ad serving and management software platform. AdJuggler’s solutions comprises unique technology services for advertisers, agencies, publishers, and networks, as well as APIs, custom development services, content hosting, and ad operations support to tailor the service to your business needs. AdJuggler boasts nearly 300 customers across all major global geographies. The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or sales(at)adjuggler(dot)com.
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