Orvis Launches Online News Site Opening a Dialogue Between Readers and Experts in the Sporting Life

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The Orvis Company takes what the original Orvis News has been doing for 40 years and turns it into the OrvisNews.com, a content rich site offering podcasts, blogs, news and stories. Readers can communicate directly with Orvis and a variety of experts through the OrvisNews.com. The site features podcasts by expert fly fishing instructor Tom Rosenbauer, hunting blogs by Simon Perkins, and fishing instruction news posts by Phil Monahan former editor of American Angler Magazine. It will also spotlight important conservation efforts and showcase the breadth of experience that Orvis and its partners offer.

The Orvis Company today announced the launch of OrvisNews.com, a content rich site offering podcasts, blogs, news and stories. Now readers can see daily updates on various topics covering fishing, hunting, dog training, conservation and even insider information related to Orvis. Orvis has taken the collective experience of numerous experts in various fields and housed them under one roof with this new online endeavor. OrvisNews.com now offers the content that the original Orvis News print publication put out, but in a daily format.

"OrvisNews.com allows us to take what we have already been doing in print with the original Orvis News for 40 years and turn it into a blog so that our readers can communicate with us and we can engage with them," said James Hathaway, Senior Manager of Communications at Orvis. "It's time to turn the monologue into a dialogue."

The site already features podcasts by expert fly fishing instructor Tom Rosenbauer, hunting blogs by Simon Perkins, and fishing instruction news posts by Phil Monahan former editor of American Angler Magazine. All of whom will be regular contributors to the site.

Another important aspect of OrvisNews.com is that it will provide a forum by which readers can be part of the conversation surrounding conservation efforts made by Orvis and its collaborating partners.

"One of our goals is to use OrvisNews.com to be able to send out conservation alerts and let our readers know about projects and important issues that really need a boost," Hathaway said.

Through OrvisNews.com the Orvis brand will provide material that will appeal to readers with varied interests related to the sporting life. It will also showcase the breadth of experience that Orvis and its partners offer.

About Orvis
Orvis has been the premier outfitter of the distinctive country lifestyle and sporting traditions since 1856. Orvis donates five percent of pre-tax profits each year to protecting nature, supporting communities and local conservation efforts. You can read more about Orvis on their website at http://www.orvis.com.

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Jim Grumbine
Orvis
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