"We’re thrilled to partner with Infiniti on the show," said DBG CEO Chris Young. "DBG has a keen eye in knowing how to align brands with custom programming for the Web and knew that the Family vs. Chef series and the Infiniti brand would blend seamlessly.
New York, NY (PRWEB) October 8, 2010
Digital Broadcasting Group (DBG; http://www.dbg.tv), the full-service digital network specializing in the original production and distribution of video content across the Internet and other digital media, today launched “Family vs. Chef,” an original web series produced by DBG and sponsored in part by Infiniti. The six-episode series is an exciting competition-style cooking show that pits one family’s recipe against a celebrity chef’s take on the same dish. Infiniti’s 2011 QX full-size luxury SUV will be featured throughout the web series.
“We’re thrilled to partner with Infiniti on the show,” said DBG CEO Chris Young. “DBG has a keen eye in knowing how to align brands with custom programming for the Web and knew that the Family vs. Chef series and the Infiniti brand would blend seamlessly.”
Miami restaurant owner, and mother Andrea Curto-Randazzo was tapped for the celebrity chef role, WNBC features reporter and “Talk Stoop” host Cat Greenleaf will serve as show host, and pastry chef Jessica Binder, restaurant owner Ryan DePersio, and Spark Magazine editor Matt Sullivan will make up the Family vs. Chef judging panel.
“We saw a great opportunity to tie-in Family vs. Chef with our consumers’ passion point for epicurean experiences and our Inspired Performance Brand,” said Kathy Roznowski, Sr. Manager, Infiniti Media and Experiential Marketing.
Family vs. Chef will begin airing across the DBG Network of sites. Each one episode in the six-part web series will be archived on Infiniti’s YouTube page: http://www.youtube.com/Infiniti.
About Digital Broadcasting Group
Digital Broadcasting Group (DBG, http://www.dbg.tv) distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network of 167 million monthly unique visitors, The DBG Video Network distributes advertisers’ pre-roll inventory as well as other longer form video content across the 2,600 sites and properties that are within the network. DBG’s award winning in-house production team produces original programming that aligns with a brand’s communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with award winning writers and producers Joseph Gomes and Gregg Backer.
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, Infiniti M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at http://www.InfinitiUSA.com.