San Francisco, CA (PRWEB) October 12, 2010
At the DMA Conference today, SimpleFeed will show case studies on using content syndication for measurable marketing through RSS Feeds, web sites, Twitter and Facebook. The case studies will be discussed today at 11:30 AM at the "RSS Communications: Generating Sales and Growing Relationships" panel at the Direct Marketing Association's Conference, at the Moscone Convention Center in San Francisco. Details on the session are below.
Alex Maier, Communities Manager, VMware, Inc.
Mark Carlson, CEO, SimpleFeed, Inc.
Rok Hrastnik, International Internet Director, Studio Moderna
RSS Communications: Generating Sales and Growing Relationships
Many companies today are using RSS to communicate with their audiences, but few are achieving tangible results. Get the latest proven methods, case studies, and real relationships using direct RSS communications.
- Learn how to use direct RSS communications to increase sales
- Discover advanced RSS segmentation, measurement, testing and optimization tricks
- See how RSS communications resolve top-of-mind email marketing issues
Date/Time: 10/12/2010 11:30 PM - 12:15 PM
Room: 220, East Mezzanine Moscone Convention Center
VMware will be presenting a case study on its use of RSS at http://feeds.vmware.com. The Panel will be moderated by Rok Hrastnik, RSS expert and author of The Business Case for RSS. More information on the book is available at http://rss.marketingstudies.net.
SimpleFeed helps Global 2000 companies create, manage and measure customer communication programs for consumption in RSS Readers and on Social Networks including Twitter and Facebook. Any content source can be automatically published to feeds and social networks based on business rules. SimpleFeed's customers include Toyota, EMC, and P&G. SimpleFeed sells its service directly and is partnered with leading Marketing Service Companies including Email Service Providers, Web Analytics Vendors and Advertising Agencies. SimpleFeed is a Red Herring Global Top 100 Company, Business 2.0's "Next Net 25" and one of InformationWeek's "10 Hot Web Start-ups to You Should Know About." SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital. http://www.simplefeed.com
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