Cambridge, MA (Vocus) October 12, 2010
On October 24th, hundreds of people will take to the streets of Cambridge to join the fight against ALS, commonly known as Lou Gehrig’s disease.
The second annual 5K4Life aims to raise awareness about this terrible disease, which afflicts over 30,000 Americans. All proceeds from the event will go to benefit Prize4Life, a non-profit organization that offers large, cash prizes for scientific breakthroughs in ALS research.
Last year, 300 runners from a host of backgrounds came together for the inaugural 5K4Life, raising over $30,000 to help accelerate the search for a cure to ALS. The event hopes to engage even more runners and supporters this year. Free food, refreshments, and t-shirts will be provided, along with prizes for the top finishers and fundraisers. Runners can sign up or find more information at http://www.5k4life.org.
ALS is a progressive and fatal neurodegenerative disease. It slowly destroys voluntary muscle control while leaving the mind intact. Most people with ALS die within 3-5 years. There is no known cure, and only one FDA-approved treatment, which extends life for 2-3 months at best.
Prize4Life is a non-profit organization seeking to create breakthroughs in effective ALS treatments by using the leverage of large inducement prizes. By offering prize money for concrete results, Prize4Life helps to bridge the gap between ALS research and effective treatments. Prizes also can bring new minds, new money, and greater public interest to bear on the disease. Prize4Life’s CEO, Avi Kremer, was diagnosed with ALS in 2004. He began Prize4Life because he believed that existing ALS resources were not enough, and that the prize model had the potential to radically change the research landscape and lead to a cure.
What: Second Annual 5K4Life
Where: Cambridge Center, Cambridge, MA
When: Sunday, October 24th, 11AM (Registration begins at 8AM)
Why: To accelerate the search for a cure to ALS.
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