Leveraging InComm’s relationships, we will now be able to provide our merchants access to a number of key international partners and products. This added depth of product offerings helps build additional consumer demand and continues to drive awareness for our prepaid program which is already the most extensive in the New Zealand market.
Atlanta, GA (Vocus) October 8, 2010
InComm, the leader in sales and marketing of prepaid products and innovator of transaction processing, has entered into a strategic partnership with Ezi-Pay, the market leading, technologically innovative prepaid gift card distributor in New Zealand, to support the retail launch of new prepaid gaming and content card partners at over 4,500 retail locations.
“We are excited to expand our distribution across New Zealand with a proven partner like Ezi-Pay,” said Brian Parlotto, Senior Vice President of Consumer Products and International. “InComm is committed to being a global leader within the prepaid gift and digital content category, and opportunities like this allow us to build momentum outside the United States while creating a value proposition for both our content partners and new retail partners that is unrivaled in the category today.”
Leveraging InComm’s key international partnerships and products, this new distribution partnership will provide Ezi-Pay access to a large suite of new products. For InComm’s new operations in Australia and New Zealand, this is a launching point across many merchants in a well established gift card program. The initial launch will primarily include prepaid gaming cards, and both companies look forward to future expansion opportunities.
“Partnering with InComm strengthens our position as New Zealand’s premier gift card provider,” said Dave Spicer, CEO for Ezi-Pay. “Leveraging InComm’s relationships, we will now be able to provide our merchants access to a number of key international partners and products. This added depth of product offerings helps build additional consumer demand and continues to drive awareness for our prepaid program which is already the most extensive in the New Zealand market.”
In addition to card partner relationships, InComm is working with Ezi-Pay to develop promotions and marketing campaigns to capitalize on the upcoming holiday season. Both companies anticipate a strong fourth quarter for the prepaid category in New Zealand.
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $10 billion in retail sales transactions processed in 2009, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta, GA with offices in Australia/New Zealand, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Georgia, Minnesota, Oregon, and Texas. To learn more about InComm, visit http://www.incomm.com or call 1.800.352.3084.
Founded in 2003 by Dave Spicer, Karim Hussona and Paul Carter, Ezi-Pay is New Zealand owned and operated. Headquartered in the central Auckland suburb of Grafton, Ezi-Pay also has offices in Wellington and Christchurch. Their background, like many in the prepaid industry, is in phone cards and retail payments which has provided key experience in the importance of identifying and establishing working relationships with the retail outlets most likely to excel in and benefit from sales of ‘virtual’ products. Ezi-Pay has also achieved seamless integration to widely used point of sale devices software so that retailers don’t require additional terminals in their stores. They developed the software that powers their transactions and own the network they use. That allows Ezi-Pay to move quickly and offer integration flexibility to retailers. Their network processes millions of retail transactions annually and connects to all major Eftpos transaction providers. To learn more about Ezi-Pay, visit http://www.ezipay.co.nz.