New owners at the Pines Resort in Bass Lake

The popular resort on Bass Lake has new owners with big plans.

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We really want to hear about what makes Bass Lake special to them and make sure we keep the special things that keep our guests coming back year after year.

Bass Lake, CA (Vocus) October 8, 2010

New owners have taken over operations at The Pines Resort, the popular full service resort destination on Bass Lake.

Kyusun and Sunwha Choe finalized the purchase on Sept. 23, becoming the new owners of the property. The pair has been living in the area for seven years and are the former owners of the Days Inn located in nearby Oakhurst.

Originally formed as a reservoir for power generation, over the past several decades the lake has become a popular spot for tourists from southern California and beyond. Bass Lake is a popular destination for its scenic beauty, wealth of recreational opportunities and excellent fishing. Throughout the years, there have been a handful of owners that have maintained this Bass Lake tradition.

“We are very excited to be a part of Bass Lake and are eager to meet the many families that have been coming to the Resort for generations. We are looking forward to participating in the many traditions that Bass Lake offers such as the 4th of July Fireworks Show, Thanksgiving Tree Lighting & Electric Parade and the Fishing Derby, to name a few. We fell in love with Bass Lake when we first moved here. We are so excited to now be a part of it,” said Kyu.

The Choe’s first order of operation is to reopen The Pines Resort year round. They will also bring back the popular “Give The Pines for Christmas” Gift Certificates. Guests can purchase a night stay and a certificate toward dinner at Ducey’s for use in during the peaceful Winter months to capitalize on the winter scenery and serenity of the quieter tourist season.

The couple plan to launch numerous other owner’s specials and different packages. They will be made available on the property’s new website, slated to debut in October.

While The Choe’s have experience in the hotel industry, they sought an expert to cover the restaurant side of the operation. The couple brought aboard Roman Zabicki, owner of the popular Oakhurst eatery Crab Cakes Restaurant & Yosemite Catering and past Food & Beverage Director of The Pines Resort. Roman agreed to manage Ducey’s Restaurant and the Lakeside Bar & Grill. Ducey’s fine dining restaurant has been a favorite mountain restaurant since it was rebuilt after the original Ducey’s was destroyed in a fire in 1988.

“We hope that the guests will stop by and introduce themselves when they are in the area” said Kyu.
“We really want to hear about what makes Bass Lake special to them and make sure we keep the special things that keep our guests coming back year after year.”

Bass Lake is a popular destination for Southern California residents. Additionally, it was named as one of the “Best Lakes in California” by Sunset Magazine. The Pines Resort was named as one of the 10 Best Lodges in America by USA Today.

Contact: Rhonda Salisbury
559-683-7162
RhondaS(at)sti(dot)net

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