Burdette Beckmann, Inc. Selects Retail Solutions to Deliver Enhanced Services for its Manufacturers

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Confectionery Sales Agency to Leverage Downstream Data to Enhance Collaboration with Retailers and Provide More Value to the Manufacturers it Represents

In this very competitive marketplace, this is about leadership: retailer data provides us with tremendous opportunities and Retail Solutions makes this data actionable and as a tool to assist our clients to make more effective decisions..

Retail Solutions Inc., the leading solution provider helping consumer packaged goods (CPG) companies create value from operational downstream data, today announced that Burdette Beckmann, Inc. a national full service sales agency to the confectionery industry, has selected its platform to transform retailer data into actionable insights.

“We have selected Retail Solutions because we want to be better partners both with our retailers and with the brands we represent,” said Jack Anderson, Executive Vice President, Burdette Beckmann. “In this very competitive marketplace, this is about leadership: retailer data provides us with tremendous opportunities and Retail Solutions makes this data actionable and as a tool to assist our clients to make more effective decisions..”

In the initial phase, Burdette Beckmann plans to focus on the following topics:

•Designing, planning and executing more effective promotions, by leveraging the history of past promotional events
•Making better sales and assortment decisions, by understanding the sales history and the potential of products against store-level parameters
•Reducing out-of-stocks and distribution voids at the shelf, by identifying zero-scans at the day-store-SKU level
•Reducing inventory levels, by analyzing store and DC-level inventory against the rate of sale

“Our business is to support our clients and help them grow at retail,” added Anderson. “Retail Solutions enables us to provide a better service to our customers, concentrate on our core competencies and make the brands we represent more successful.”

“We are delighted to see sales agencies like Burdette Beckmann take advantage of the solutions we offer to collaborate with retailers more effectively,” said Brian Kay, Channel Director, Retail Solutions. “By making this decision, Burdette Beckmann puts itself in a position to offer to all the brands they represent – no matter their size – tools, insights and processes historically available only to Fortune 500 companies.”

Retail Solutions offers the most widely used platform in the industry to transform near-real time, granular retailer downstream data into actionable visibility into the store and onto the shelf. Over 350 companies of all sizes, including 9 of the top 10 global consumer goods companies, leverage Retail Solutions to leverage retailer data, such as point-of-sale and inventory data in a user-friendly, Software-as-a-Service (SaaS) reporting and business intelligence environment.

About Retail Solutions Inc.

Retail Solutions powers Retail Execution Management. Retail Solutions develops and delivers a comprehensive suite of Software-as-a-Service (SaaS) solutions that turn downstream data, such as point-of-sale (POS), supply chain, merchandiser feedback and customer loyalty data into actionable visibility into the store and onto the shelf.

More than 350 leading companies such as 3M, Abbott, Bausch & Lomb, Bayer, Colgate-Palmolive, Clorox, Heineken, HP, Kao Brands, Kraft, Nestlé, Novartis, Procter & Gamble, Reckitt-Benckiser, Schering-Plough Corp. and Unilever trust Retail Solutions to grow their retail sales, maximize in-store operation productivity, plan and execute more effective promotions, reduce their costs and join efforts with retail partners to improve shelf availability and consumer satisfaction. Please visit http://www.retailsolutions.com for more information.

Media and Analyst Contact Information:
Cedric Guyot, +1(650) 390-6106, cedric(dot)guyot(at)retailsolutions(dot)com

About Burdette Beckmann Inc.

Burdette Beckmann Inc. is a national full service sales agency in the confectionery industry. Since 1955, we have been representing the leading manufacturers of fine confection and snack items. Our clients and customers have chosen us among their many options in the market due to one differentiating factor: Sweet Service is our motto!

Contact information:
Jack T. Anderson, +1 (954) 241-8855, janderson(at)bbiteam(dot)com

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Cedric Guyot
Retail Solutions, Inc.
650.390.6106
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