Encharter Insurance Sole Recipient of Inaugural PIA National Excellence in Social Media Award

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Encharter Insurance is proud to announce that the agency is the sole recipient of the inaugural Excellence in Social Media Award from the National Association of Professional Insurance Agents (PIA).

Encharter Insurance is proud to announce that the agency is the sole recipient of the inaugural Excellence in Social Media Award from the National Association of Professional Insurance Agents (PIA).

Encharter Insurance CEO, Kenneth Petersen, accepted the award on behalf of the agency at a ceremony that was held on October 2, 2010 in conjunction with a national PIA board of directors meeting in Traverse City, Michigan. The recipient agency of the award must have shown excellence in the use of social media in a business setting.

Upon hearing the news that Encharter was going to be honored with such an award, CEO Kenneth Petersen said, "We at Encharter are honored to receive the inaugural Excellence in Social Media Award. For Encharter, social media has become a way of life and is transforming our company from a traditional independent insurance agency to a high-growth agency. With new business sales up over 80% from the levels we experienced only a year ago, I can definitely say, 'Internet and Social Media Advertising Works'. However, it takes the dedication and commitment of the entire organization and therefore, I say 'Thank You' to all of our employees. It has been an exciting ride and we at Encharter are optimistic about the future and look forward to seeing what the Internet and social media can do for our company."

Of Encharter's internet marketing endeavors, PIA National incoming President-elect Tom Adderhold said, "Encharter Insurance is an agency with locations in Massachusetts and Connecticut that is a leader in the business use of social media…One of the reasons Encharter has been successful in the use of social media is they realize it's not something totally new--it's just a new way for agencies to what agencies always do."

Adderhold also said, "Encharter Insurance uses its social media strategy to increase new business sales by increasing brand awareness, and by communicating with prospects and clients…It's really that simple."

Founded in 1931, PIA (http://www.pianet.com) is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America SM.

Encharter Insurance is an independent insurance agency with locations in Amherst, Reading and Lexington, MA and Watertown, CT. The agency specializes in both personal insurance and commercial insurance. Visit them on the web at http://www.encharter.com or find them on Twitter and Facebook.

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Kenneth Petersen
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