Betenbough Homes Leadership Team to Keynote Next CEO Institute Roundtable Event

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Christian business leaders discuss transformation of their company on November 4, in Dallas, Texas.

Ron & Rick Betenbough

Betenbough Homes is one of the most intentional companies we have encountered in terms of integrating practical Christian faith principles into the fabric of their business while maintaining a very high level of business performance.

The CEO Institute announced today that Rick Betenbough and Jon Jackson, president and financial director, respectively, of Betenbough Homes - headquartered in Lubbock, Texas - will keynote the next CEO Roundtable on Thursday, November 4 in Dallas. The title of their presentation is “Transforming Your Company for God’s Purposes.”

The largest home builder in West Texas, Betenbough Homes built more than 300 homes for families across West Texas in 2009 alone. Sales continue to climb in 2010, a time when many home builders are experiencing severe sales declines. The company actually reached its annual sales goal by the end of August 2010.

Founded in 1992, Betenbough Homes built a unique company culture based on Christian values and biblical principles. In 2004, the leadership team moved from the mission of “More home for less money” to the company’s current mission statement, “To best use our resources to promote the Kingdom of God.” Since its inception, Betenbough Homes has given more than $22 million to support ministries around the globe. At times, this has been as much as 82 percent of the annual net profit.

Co-founders of Betenbough Homes, father and son duo – Ron and Rick Betenbough – personify the giving culture of the business. Today, the company’s 65 employees share in both ownership and profit distributions.

“Full-time ministry is right here in the marketplace,” states Rick Betenbough, president of Betenbough Homes. “All of us must work to make a living, and the marketplace is where we spend the majority of our time; therefore, marketplace ministry is absolutely for every one of us.”

Betenbough Homes is not only committed to giving financially to Christian ministries. A large number of the organization’s employees also participate annually in mission trips around the world and in supporting global ministries as well as local ministries in the three communities where the company has building operations.

In an effort to set Christ as the top priority, each day begins with an optional devotion time where employees gather to share in bible studies, guest and internal speaking presentations and/or prayer time. In addition to this time, Betenbough Homes offers its team members various volunteering opportunities throughout the year including garnering supplies for local storehouses, serving meals to less fortunate families during the holiday season and adopting a specific group to bless at Christmas.

A condensed, 16-minute film of the Betenbough Homes story can be viewed on the company Web site,, by clicking on the Marketplace Ministry icon. The full 38-minute version of the DVD can be obtained by contacting Betenbough Homes.

“The CEO Institute is honored to have Rick Betenbough and Jon Jackson deliver the keynote presentation at its November 4 CEO Roundtable,” said Lane Kramer, President and Founder. “Betenbough Homes is one of the most intentional companies we have encountered in terms of integrating practical Christian faith principles into the fabric of their business while maintaining a very high level of business performance.” Kramer will be moderating the November 4 CEO Roundtable.

CEOs, Presidents, Business Owners or other Senior Business Executives are invited to attend the CEO Roundtable which is a quarterly Christian CEO Peer Group hosted by The CEO Institute. The first event will be held from 7 a.m. to 8:30 a.m. and an identical second event will be from 11:30 a.m. to 1 p.m. on Thursday, November 4. The Roundtable will be held at Northwood Club, 6524 Alpha Road, Dallas, Texas. Prior reservations are required.

About The CEO Institute
The CEO Institute, a Dallas-based company, helps its members, CEOs and Presidents of closely-held companies, to grow their companies’ performance and at the same time manage them according with Biblical principles. This help is offered through Christian CEO peer groups, strategic business resource provision, and executive coaching in Dallas, Texas. For more information, visit or call (214) 890-9925.

About Betenbough Homes
Betenbough Homes, West Texas’ No. 1 home builder, was founded in 1992 when father and son duo, Ron and Rick Betenbough, teamed up to deliver quality homes at the most competitive price. Based in Lubbock, Texas, Betenbough Homes has built more than 3,000 homes in communities across West Texas. Ranked among the Top 100 Builders in the nation by Builder magazine, Betenbough Homes is an employee-owned, faith-based home building company passionate about people and committed to providing West Texans with an unparalleled home buying experience and more home for less money. For more information on Betenbough Homes, visit

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Lane Kramer
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