Conshohocken, PA (PRWEB) October 18, 2010
National Paid Search and SEO experts Apogee Results announced today that they have selected ClickEquations as their paid search marketing platform standard. ClickEquations is the first intelligent paid search platform for large advertisers and agencies.
”Apogee team members have been using paid search technology since it first appeared, early this century, and it’s vital to us that we are always utilizing the best, most advanced technology solutions so we’re able to improve our clients’ results. We conducted an excruciatingly thorough review of the available paid search platforms, evaluating each against their ability to grow ROI, reduce time wasted on tedious tasks and offer features that would let us bring on more clients without adding staff,” said Bill Leake, CEO, Apogee Results.
“The team at ClickEquations understands fully how paid search works and they have the most compelling platform on the market. ClickEquations delivers the data to understand what’s happening in our clients’ accounts, prioritize and select the right areas to focus on and execute changes efficiently and effectively,” added Leake.
Apogee Results, a complete online marketing services firm, has grown rapidly while serving clients such as IBM, Lance Armstrong Foundation, PBS and dozens of other enterprise and mid-market firms, including more Inc. 500 winners than any other company in the industry. They selected ClickEquations for its highly differentiated features, including:
- Keyword Zoom: Keyword Zoom provides the first 360° view of keyword performance on a single screen. It combines keyword, search query and text ad analytics together with full editing, so you can analyze and optimize in fewer steps.
- Risk & Opportunity Prioritization: Guidance features in ClickEquations help PPC managers easily find potential revenue and waste, so efforts can be prioritized accordingly. These features include keyword imbalances between search engines, proper match-type assignments, Quality Score deficiencies and others.
- Fully Automated Dashboards: ClickEquations Analyst, a Microsoft Excel plug-in, gives Apogee Results the ability to design completely custom client dashboards that can be updated with 1 click, cutting reporting time up to 80%.
"Apogee Results and Bill Leake are well known experts in the PPC field, speaking at over 50 events this year alone. They were impressively rigorous in the selection process and were specifically looking for the best-of-breed search technology to replace an older system. We’re excited to count them among our clients and to have them use our intelligent paid search platform,” said Alex Cohen, Senior Marketing Manager, ClickEquations.
Apogee Results joins an ever-growing list of large eCommerce retailers, lead generation companies, and global marketing agencies that have upgraded their 2nd generation tools to ClickEquations’ intelligent paid search platform.
ClickEquations is the first intelligent paid search platform for large advertisers and agencies. ClickEquations offers complete three-engine management, bidding and reporting, plus intelligent extras that make life easier. ClickEquations Segments help clients focus with one-click filters to show the critical slices of campaigns. ClickEquations Adviser highlights the most important things to do with a set of best-practices algorithms. ClickEquations Manager and Analyst simplify optimization with features including bid automation, bulk editing and simply powerful analytics. The company has no-hassle pricing, no setup fee and includes support. Founded in 2006 and located outside of Philadelphia, Penn., ClickEquations is venture-capital backed and run by a seasoned management team. Learn more about its pay-per-click software at http://www.clickequations.com.
About Apogee Results
Apogee Results is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we recruit top talent in the areas of search engine optimization, paid search marketing, social media, website effectiveness, quantitative research and web analytics. Through client collaboration, intense focus and in depth industry expertise, we enable our customers to take their marketing programs to higher levels of performance and efficiency. Learn more at http://www.apogeeresults.com.
Alex Cohen, Senior Marketing Manager