SnowTrax.com Debuts Next Generation Ski Travel Search Engine

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Industry Newcomer Introduces E-Commerce to the Ski Travel Industry

where do I ski this season, and when?

As skiers and snowboarders prepare for the ski season, SnowTrax (http://www.SnowTrax.com) President Joe Bous prepares to jolt the ski travel industry into the 21st century. The freshly-released SnowTrax.com combines advanced travel search technology with a highly-customizable trip planning process, offering online travel planners an intuitive alternative to their previous outdated options. SnowTrax aims to answer the question, “where do I ski this season, and when?”

“We know that travelers are researching, running price-comparisons, and booking online,” says Bous. “SnowTrax is the first ski-targeted travel site that truly allows users to perform this process 100% on our site.” According to Bous, previous ski travel sites rely on unreliable price quotes and largely function to force visitors call a travel agent at their call center.

In addition to introducing the first wholly e-marketing solution to the online ski space, SnowTrax has also integrated “inspiration engine” functionality into its model. The site allows “destination-agnostic” travelers to filter dozens of ski resorts by a wide range of qualities covering terrain and mountain types, ski area characteristics, snowfall, services offered, and more. Next, users can compare flights and hotel rates at more than 5 separate ski resorts simultaneously; simplifying the bargain-hunting process and helping travelers build top value itineraries.

SnowTrax hopes to appeal to the types of travelers who are flexible and typically do a lot of research before booking reservations to ensure the best value. The site aims to provide users as much – or as little – data as they could want, from original ski resort profiles, alternative airport suggestions, alternative flight options that get travelers on the mountain the day of travel, ideas for additional ski areas nearby to check out, exact driving times, and the precise location of lodging in relation to ski lifts and shuttle bus stops.

“One of SnowTrax’s major strengths is that it can really be customized to fit a wide spectrum of travel planning styles,” says Bous. “Whether you prioritize convenience and want to be on the slopes as fast as possible, or you are more-price conscious and want the absolute best deal, SnowTrax can find you the packages that meet your specific needs.”

SnowTrax has negotiated some of the ski industry’s best lodging and lift contracts, offering high value packages at North America’s most popular resorts, including Aspen, Breckenridge, Whistler, Mont Tremblant, and more. See for yourself at http://www.SnowTrax.com.

About SnowTrax:

SnowTrax is an innovative online ski travel search and booking engine that points travelers to the best travel dates and destinations this ski season. SnowTrax partners with ski resorts, hotels, and airfare providers across North America to offer travelers competitive ski packages. SnowTrax empowers travelers by giving them detailed mountain and ski area information, real-time pricing, and intuitive tools that help users compare packages across 5+ resorts simultaneously. SnowTrax is based out of Bethesda, MD.

SnowTrax has pioneered the application of advanced search technology in the online ski sphere. Key features include:

  • Multi-destination searches: compare packages at 5+ ski resorts simultaneously
  • Vacation optimization: view cheapest flight vs. flight that gives you the most on-mountain time
  • Precise location of lodging: organize hotel results by the exact distance from lifts and shuttle stops
  • Insider insight: find your ski resort match using our extensive filter system, based on up-to-date statistics and expert opinion
  • Real-time pricing: SnowTrax displays to-the-minute rates; no price quotes required

To become an affiliate or partner with SnowTrax, please see http://www.SnowTrax.com for more information.

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Evvie Meier
Trax
202-621-2101 x: 403
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