The 2011 Lincoln MKX En Route to Palm Springs for Best of California Road Trip

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The 2011 Lincoln MKX "Best of California" Road Trip continues its quest to find the best places in California to the fourth stop - Palm Springs, CA. The group will be in Palm Springs Wednesday, October 13 and Thursday, October 14 stopping at Perricone Farms, the Hyatt Grand Champion Resorts, Villas and Spa, La Spiga Ristorante Italiano, and Escena Golf Club.

The 2011 Lincoln MKX En Route to Palm Springs for Best of California Road Trip Palm Springs, CA – October 8, 2010 – Flash Point Communications, a digital media agency, is excited to announce Palm Springs as their fourth stop on the Best of California Road Trip ((http://bestofcalifornia.blogspot.com) in the 2011 Lincoln MKX. Model/actress Vane Millon, along with Scott Empringham (President/CEO of Flash Point) and a video production crew, will arrive in Palm Springs Wednesday, October 13, 2010.

After traveling to Sacramento, San Francisco and Monterey, the 2011 Lincoln MKX will venture to Beaumont, CA, headquarters of Perricone Farms (http://www.perriconefarms.com), where Vane will be treated to a Tuscany style breakfast in the orchards with Director of Marketing, Sammy Perricone. Perricone Farms is known for the absolute best tasting fresh squeezed Orange Juice in California. Once she’s had her breakfast in the orchards, Vane and the team are off to the luxurious Hyatt Grand Champions Resort, Villas and Spa (http://www.grandchampions.hyatt.com/hyatt/hotels/index.jsp?null). Not only will the 2011 Lincoln MKX arrive in style at the hotel’s breathtaking front entrance, but the crew can also relax and indulge at the resort’s award-winning Aqua Serena Spa. Following their stay, the crew will recap their road trip at the newly remodeled and re-concepted lobby bar, Agave Sunset at Hyatt Grand Champions. The new Agave Sunset was part of a recent $2.2 million renovation of the resort that also included the complete transformation of 26 penthouse suites. With its updated contemporary furnishings, revamped bar and continued superior service, Hyatt Grand Champions captures the essence of a true desert getaway.

The 2011 Lincoln MKX crew will then enjoy dinner at La Spiga Ristorante Italiano (http://laspigapalmdesert.com). La Spiga’s owner and Chef Vince Cultraro is an award-winning Chaine des Rotisseur chef who has cooked for prime ministers and other heads of state, movie and sports stars, and international business leaders. Cultraro and his wife, Connie, opened their latest restaurant La Spiga Ristorante Italiano less than three years ago. Along with the delectable food, the restaurant is unique with its Tuscan-style villa, magnificent views, and herb beds and fruit trees that are used in the kitchen.    

On Thursday morning the 2011 Lincoln MKX crew will pack golf clubs and head to Escena Golf Club (http://www.escenagolf.com/sites/courses/escena.asp?id=876&page=49227). Escena Golf Club is a gorgeous Jack Nicklaus designed 18-hole course that was ranked #6 Best Public Golf Course in California by PGATOUR.COM and was given the “Hidden Gem” title by GOLF.COM . Here the MKX crew will try out the 7,200-yard, Par 72 course with a few tips from the Escena Golf Pros while enjoying the beautiful scenery of the Coachella Valley and San Jacinto Mountains.

Perricone Farms, The Hyatt Grand Champions Resort, Villas and Spa, La Spiga Ristorante Italiano, and Escena Golf Club, along with other businesses in Lincoln’s Best of California Road Trip, are in the running to be awarded the Best of California business, as voted by their fans on the California Lincoln Mercury Facebook page (http://bit.ly/ahBN1N). The competition objective is to create local events, which will draw consumers to local businesses to hear the inside scoop on the business, experience the culture of the city, and explore the 2011 Lincoln MKX in person. The winner will be announced at the San Diego stop of the Best of California tour.

The 2011 Lincoln MKX Best of California will arrive in Los Angeles on October 20 and continue on to the finale in San Diego on October 21-22.

About Best of California
Flash Point Communications is excited to announce the next in their lineup of ground-breaking social media campaigns – the Best of California Road Trip, in association with the California Lincoln Dealers. Featured in the crew are model/actress Vane Million, Scott Empringham, President/CEO of Flash Point Communications, and the 2011 Lincoln MKX. Video cameras will capture the vehicle and road-trip crew on their journey stopping in Sacramento, San Francisco, Monterey, Los Angeles, Palm Springs and San Diego. With the new era of driver connectivity, the crew will upload video and updates to the Best of California blog (http://bestofcalifornia.blogspot.com), Best of California’s Facebook page (http://bit.ly/aaAF7c), California Lincoln Mercury Facebook page (http://bit.ly/ahBN1N), and YouTube Channel (http://www.youtube.com/user/CaliforniaLM). Fans will be able to vote for their Best of California business participating in the road trip on the California Lincoln Mercury Facebook page. The winner will be announced in the final Best of California stop in San Diego, CA.

About Flash Point Communications
For over ten years, Flash Point Communications has been recognized as a leading innovator in the digital media marketplace. With an emphasis on social media and specialization in automotive advertising groups, the firm has established itself as an industry specialist serving the globe’s most respected automotive brands including Ford, GM, Chrysler, Toyota, Honda, Nissan and Land Rover. Based in Newport Beach, California, Flash Point’s 25 employees service clients from four offices nationwide. For more information, please visit http://www.flashpointcommunications.com.

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Stephanie Theodoropoulos

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