San Francisco, CA (PRWEB) October 12, 2010
Social Customer Management consulting firms Metz Consulting and Chess Media Group have formed a service partnership and will begin jointly servicing consumer and B2B brand clients in social customer management, employee collaboration strategies, and social media and management consulting.
This service partnership means that Chess Media Group and Metz Consulting will jointly service all current clients that wish to have both teams active on their accounts. One thing that won't change is the top-notch client service being provided by Chess and Metz, and the respective teams' commitment to guiding clients through the transition from non-social business to fully-engaged social business.
For clients, this services partnership means:
- Expanded verticals: Broader consulting expertise across more vertical markets, such as hospitality/travel, food & beverage, sports and outdoors, technology, property management and construction, government and CPG
- Easy buying and decision-making: A new approach to social business strategy for organizations, designed to simplify the consulting selection process, while still providing maximum value for clients
- Easy For Newbies, Easy For "Veterans": A broader service offering designed to offer affordable social business solutions for organizations that are either new to social business or for mature organizations that are looking to advance further.
The two teams, combined, have over ten years of experience in social strategy. Both teams are partnering to serve consumer and B2B brands who have the urgent business need to attract, monetize and retain the social customer.
“Chess’ co-founder, Jacob, and I took similar paths to success in social customer management,” Metz Consulting principal Adam Metz said.
“We both started as one and two-person firms, working with international brands. We then formed our teams to facilitate better account management and content - me with Christina and Melissa, and Jacob, with his partner Connie. and their assistant Anil. This partnership is a natural progression, and it makes it so we can easily work with enterprise-sized brands and still create affordable content for small businesses, as well,” Metz said.
"Adam and I have played in the same sandbox for several years. As we got to know each other, our similar perspectives on business, ethics, and life outlook emerged. We both do what we love and love what we do - and we're good at it. This shared attitude will to enable us to provide our clients with a unique service offering that is unmatched in our industry," Jacob Morgan, Principal of Chess Media Group, said.
"This new strategic partnership offers an exciting future for Chess and our customers. Together, Chess Media Group and Metz Consulting provide a solid portfolio of market expertise and services for the implementation of social business solutions. We are glad to provide our clients with enhanced business intelligence (BI)," Connie Chan, Principal of Chess Media Group, said.
The two teams will begin sharing some clients, as well as developing a number of new services aimed at brands that are new to social customer management, or for brands looking to further develop their existing social customer management programs into high-value returns.
Social software vendors are pretty excited too.
"The Chess and Metz partnership just makes sense. Both organizations have the complimentary skill sets, the passion, and the vision to really help organizations that are interested in pursuing any type of social strategy. Simply put, these two teams together should rock!," Lyle Fong, CEO of social business software company Lithium said.
"The Chess and Metz partnership is very exciting as both firms deliver top notch social strategy for their clients. Together, the two consultancies will be a social business powerhouse that drives breakthrough results for their clients," Michelle de Haaff, Chief Marketing Officer of Attensity Group, said.
"Here at PBworks, we've long had the utmost respect for both Metz Consulting and Chess Media Group for their insightful take on the social customer, social business and internal social strategies. Their joining forces is good news for the industry and their clients," Chris Yeh, VP of Marketing, PBWorks, said.
About Metz Consulting
Metz Consulting is a social customer management consulting firm that has helped over 65 consumer and business-to-business brands acquire, monetize and retain the social customer. Metz Consulting is the team behind the social strategy for the City of San Francisco's tourism assets, The New York Times' Thomas Friedman and dozens of other consumer brands.
About Chess Media Group
Chess Media Group is a management consulting, training and solutions consultancy. Chess specializes in converting client business information into customer intelligence for day-to-day and long-term strategic decision making. Chess provides its clients with the knowledge and tools needed to maximize the value of every interaction with its entire ecosystem and drive superior corporate performance throughout their organization.
For more information:
Chess Media Group