San Francisco (PRWEB) October 13, 2010
CoreMedia, a leading Web Content Management (WCM) Company, is gaining significant momentum with triple and quadruple play vendors in the global telecommunications sector, as businesses focus on optimizing online services and improving customer engagement. Several major operators have deployed CoreMedia’s solutions, including Deutsche Telekom, HanseNet (Alice.de), Com Hem, Vodafone, Softbank and O2.
CoreMedia CMS, the company’s powerful WCM system, is ideal for telecommunications vendors seeking to manage and deliver all forms of digital content, including text, video, images, music and complex multimedia, in high-traffic environments. CoreMedia CMS can also deliver content that automatically adapts to the user’s context, factoring in user ratings and comments, GPS information, device parameters, time of day or profile data from CRM systems. In addition, the solution enables companies to easily integrate social media into their online strategies to foster a sense of community, drive conversation around content, increase site traffic and build brand loyalty.
“The expansion of our product portfolio has transformed the requirements of our Web portal.
We wanted to make more products available online and unveil new offerings such as Video on Demand or IPTV. However, this expansion also meant we needed a next-generation Web Content Management platform that was more flexible and robust,” says Peter Spisak, Expert System Architect, Web Services & Portal, Hansenet. “Any new CMS had to handle higher capacities, require fewer IT resources and make it possible for specialists from external agencies to publish content. Using CoreMedia CMS, we have been able to develop an exciting, engaging new Web presence that is already delivering great benefit. A recent website usability study even indicates that our customers now find our website to be much better and easier to navigate than before.”
“Today’s telcos are facing increased complexity as their offering grows to triple and even quadruple plays. Mastering this complexity to treat customers as individuals, take advantage of cost-saving opportunities and identify cross- and up-sell opportunities is a huge challenge,” said Gerrit Kolb, CoreMedia’s CEO. “Whether it’s Internet access, mobile phones, fixed lines or digital TV, triple and quadruple play vendors need to consistently engage their customers in any context and across every touchpoint. CoreMedia is the ideal partner to help these companies meet these requirements.”
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company’s WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability. Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedia’s clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, SEAT, Singapore Press Holdings.
For further information, please visit http://www.coremedia.com