iPromote Brings Search Technology To Display Advertising

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Keyword targeting increases the relevance of display.

iPromote, a leading local display advertising technology company, announces the launch of iPromote LocalSearch™. LocalSearch enables display ads to perform comparably to text based search ads, by serving locally relevant display ads alongside search results. LocalSearch is an innovative way for advertisers to generate cost-effective leads and for publishers to increase their revenues while also improving their user experience.

iPromote LocalSearch targets users on the web and mobile devices as they are searching for a specific product or service in a particular geographic location. By combining the user’s search query and location, LocalSearch shows a display ad that is both subject and geo-targeted, which effectively drives down the cost of lead generation for small-to-medium size businesses. LocalSearch also improves the quality of local content by increasing the relevance of display ads on publisher sites. This leads to more engaged website visitors, higher conversion rates, and increased advertising revenues.

“Imagine automatically turning all of the listings in a yellow page directory into online display ads and serving them based on the search and location query,” says Michael Barr, CEO of iPromote. “Doing so would open up a whole new way for small businesses to get noticed locally. For example, if someone goes to a local directory site and types in “Sushi” in “Los Angeles”, we will have a display ad ready to serve on the results page. Until iPromote, it has been cost prohibitive to build hundreds of thousands of display ads on a prototype basis. This is the search model effectively applied to display advertising.”

iPromote has removed an enormous amount of friction inherent in display advertising. Historically, search has been more effective than display with regards to ROI while display has generated much of its value by building brand awareness. LocalSearch levels the playing field by making display as effective as search while also delivering branding to the advertiser.

“The latest BIA/Kelsey local media forecast indicates the percentage of searches that are local will surge from 12.7 percent in 2009 to 17 percent by the end of this year,” said Matt Booth, senior VP and program director, BIA/Kelsey. “iPromote’s LocalSearch is well-positioned to participate in this high-growth space.”

About iPromote:
iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions which eliminate the barriers that business and individuals face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional-looking rich media display ads from existing webpage content saving advertisers time and money. 2KDirect also operates the iPromote Ad Network and AdXpert™ local ad serving technology. For additional information, visit http://www.ipromote.com.

Media Contact:

David Shaw                
(646) 355-1482


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