Essential Media Partners Launches Official New Interactive “NOW Washington DC” Visitors Guide

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New Interactive Visitors Guide launches for the Washington DC area. The publications, called the NOW Guide and NOW Map are designed for today’s tech-savvy visitor. The NOW publications are all supported by online digital guides, mobile guides, mobile sms text programs, and social media platforms including Facebook, Twitter, and YouTube—all working together helping visitors quickly and easily find restaurants, hotels, attractions and information for their visit to the DC area.

NOW in DC Interactive Visitor Guide

"This combination of print, online, and social media will create the most timely, engaging and interactive information resources in the region” Said EMP Co-Founder Troy Barton, the visionary behind the NOW-Washington DC Brand.

Essential Media Partners (EMP) is excited to announce the launch of a new publication under its newly formed “NOW-Washington DC” Brand which includes the NOW PASS and NOW CARD.

An estimated 14 million individuals visit the Washington DC metro area each year—a figure which has been on the rise despite the recent economic downturn. The Capital Area has great offerings for visitors including a multitude of historic landmarks, museums, galleries, theatres, and world class restaurants. As a result, the region is becoming an increasingly popular domestic and international destination.

To help these visitors get the most out of their Washington DC experience and encourage locals to explore more of their own community, EMP will be publishing the NOW GUIDE each quarter—providing timely and up-to-date visitor information on what to see and do in the capitol area. The NOW Guide and NOW Map are designed for today’s tech-savvy visitor. The NOW publications are all supported by online digital guides, mobile guides, mobile sms text programs, and social media platforms including Facebook, Twitter, and YouTube—all working together helping visitors quickly and easily find restaurants, hotels, attractions and information for their visit to the DC area.

“This combination of print, online, and social media will create the most timely, engaging and interactive information resources in the region” Said EMP Co-Founder Troy Barton, who is the visionary behind the NOW-Washington DC Brand.

The first publication will be distributed in the Washington DC market in the beginning of January, 2011. If you are interested in submitting editorial content, or being listed in the event calendar, please send your information and photos with credits to editor(at)essentialmediapartners(dot)com.

For advertising and sponsorship opportunities please contact advertising(at)essentialmediapartners(dot)com or call 1-866-698-1108

About Essential Media Partners:
Founded in 2004, Essential Media Partners (EMP) is a boutique social media, destination marketing & publishing firm headquartered in downtown Washington, DC. EMP specializes in providing services for Destination Marketing Organizations and the Travel and Tourism Industry. EMP clients include The National Football League, Atlantic City Convention & Visitors Bureau, and The Smithsonian Institution. For more information about EMP please visit http://essentialmediapartners.com For more information on the NOW PASS and NOW CARD, visit http://theNOWPASS.com.

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Theresa Keysar
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