Every business needs to know how to convert that searcher into a supporter.
New York, NY (Vocus) October 13, 2010
Small business owners and a nonprofit executives have something in common: search engine advertising can bring in revenue. Google AdWords is one of the tools that can be used to convert searchers into clients, customers, and donors.
Those overwhelmed by the prospect of delving into the subject of paid search, and those already dabbling can learn how to power up a cost-effective Google AdWords marketing program in Ventureneer's free webinar, Making Paid Search Work for Your Small Business or Nonprofit, which will take place from 2-3 pm ET on Wednesday, October 20.
"People search for everything, from a shoe store to an animal shelter," says Geri Stengel, founder of Ventureneer. "Every business needs to know how to convert that searcher into a supporter."
The online seminar will be taught by Rob Trautner, manager of Paid Search Programs at Digital Brand Expressions, where he oversees the company's paid-search programs for a wide range of for-profit and nonprofit clients. Under his management, DBE's team has improved the results of every paid search campaign it has taken over from another agency.
The webinar will cover both the basics -- campaign structure and budgeting -- to the advanced -- geo-targeting and ad extensions. It will also cover analytics and Google grants for nonprofits.
For more information and to register, visit the Ventureneer website.
About Geri Stengel
Geri is founder of Ventureneer, an online education and peer support service. An adjunct professor at The New School, she honed her online experience at companies like Dow Jones and Physicians' Online. Geri co-founded the Women's Leadership Exchange and is president of Stengel Solutions, a consulting service for social-impact organizations.
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer has a new approach to learning, one built on Web 2.0 technology, that blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.