Eureka Davis Joins DRTV Agency Kre8 Media As Director of Account Services

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Direct response and brand advertising agency Kre8 Media Inc. announces the hire of Eureka Davis as Director of Account Services.

Direct response and brand advertising agency Kre8 Media Inc. announces the hire of Eureka Davis as Director of Account Services.

Before joining Kre8 Media, Davis was Account Service Supervisor at ZenithOptimedia Direct in New York, NY. She had joined ZenithOptimedia in 2004 as a Supervisor and Direct Response Negotiator.

"We're excited that someone of Eureka's caliber has decided to join our fast-growing team here in Florida," said T. Lee Cutler, President of Kre8 Media. "We have added 8 new clients so far this year have been fortunate to attract the level of talent we need to give them the highest level of service and results."

At ZenithOptimedia, Davis managed a team that handled such accounts as AstraZeneca, Jenny Craig, Merck, Abbott Labs, L'Oreal and Reckitt.

Prior to ZenithOptimedia, Davis was a Director Response Negotiator at Integrated Media Solutions in New York, NY, where she worked on Hooked on Phonics, Bosley, Cancer Treatment Center of America and Meineke Car Care.

Davis began her media career at CIA MediaNetwork in New York, NY, where her responsibilities included negotiating media schedules for Volvo, Guinness, Oppenhemier, JP Morgan, Pillsbury and Remy.

About Kre8 Media:
Kre8 Media is a leading direct response media and brand advertising firm. Characterized by big agency experience and boutique energy, Kre8 Media ensures that clients' media campaigns are efficient, effective and managed with enthusiasm and urgency. Areas of expertise include Strategic Media Planning, Short Form DRTV, Direct Response Radio & Print Media Buying and Innovative Brand Development Programs. Using the gold standard in media agency tools (Core Direct, Kantar Media, etc.), we are able to effectively address our clients' unique media needs with customized reporting that is swift and accurate. With an aggressive, tenacious and intelligent approach, Kre8 Media sets itself apart from the transactional negotiation practices of other agencies, thereby ensuring optimal ROI for our clients.

Media Contacts:
Lee Cutler, Kre8 Media: 407-629-5454, Ext. 1000
Steve Ellwanger, Press Counsel Group: 203-856-8303

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