Media Logic Appoints Nagy, Fiorenza, Hocker and O'Keefe

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To deliver robust analytics, rich interactive media and real-time content marketing

Media Logic recently appointed George Nagy to multimedia analyst, Melissa Fiorenza to the position of conversation manager, Ken Hocker to multimedia artist and James O'Keefe to interactive developer.

George Nagy joins Media Logic from Pitney Bowes Business Insight (formerly MapInfo), where he worked as a web strategist. As a multimedia analyst, he leads the process of measuring everything Media Logic delivers to clients and collaborates with the interactive, account and creative teams to design measurable marketing strategies. This includes establishing metrics and plans for measurement, complete implementation, efficient reporting (internal and external), analysis of data, deriving implications and making insightful recommendations to our clients. Nagy holds an associate's degree in computer science from Hudson Valley Community College and a bachelor of science in management from Rensselaer Polytechnic Institute.

As conversation manager, Melissa Fiorenza works with Media Logic client F.Y.E. - a leading entertainment industry retailer of music, movies, games and more - to establish the voice of F.Y.E. in social media and connect the brand with its customers and audience. Using Media Logic's Zeitgeist & Coffee(sm) dashboard, she collaborates with client contacts and agency teams to monitor and manage F.Y.E.'s social dialogue across all platforms. Fiorenza graduated with a bachelor's degree from Tufts University and worked as a contributor at Time Inc.'s All You magazine prior to joining Media Logic.

In the position of multimedia artist, Ken Hocker collaborates with Media Logic's creative and production staff to develop TV spots, video, websites and banner ads, among other multimedia products produced by the agency. He plays a vital role in designing rich media content that will excite and engage client audiences in a social world. Prior to joining Media Logic, Hocker held a designer position at Taylor Design and received a bachelor of fine arts in graphic design from Rochester Institute of Technology.

Joining as an interactive developer, James O'Keefe creates, develops and implements interactive marketing solutions for all Media Logic clients. Working as a backend developer, his primary responsibilities include coding, debugging, content management system (CMS) implementation and integration of various APIs, widgets and other emerging media. Jim also participates in team strategic and tactical sessions, recommending new technologies and standards for enhancing interactive experiences. O'Keefe is a graduate of Rensselaer Polytechnic Institute and previously held a designer position at Spiral Design Studio where he produced websites and web applications for a variety of regional clients.

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Tara Burnham
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