Indianapolis, IN (PRWEB) October 14, 2010
Matt Chandler, Senior Content Architect and Director of Training for Raidious, the company that creates the content that makes digital marketing work, has been appointed adjunct faculty at The Art Institute of Indianapolis.
Chandler will be teaching Web Marketing in the Web Design and Interactive Media bachelor of science program.
The Web Marketing class will cover the elements and requirements of information distribution, advertising and sales on the web. There will be a heavy focus on social media, writing for the web, analytics, search engine optimization and monitoring and moderating online dialog and owned media.
Chandler is a member of the Information Architecture Institute and the American Advertising Federation, and is a featured guest blogger for Social Media Today, Marketing Tech Blog and My Venture Pad.
Chandler is also a featured speaker at the 2010 Masters of Business Online conference, has delivered guest lectures at Butler University and the Public Relations Society of America, and has been a regular guest on Sirius Satellite Radio. He is an Indiana University graduate.
Raidious (http://www.raidious.com) is an interactive marketing and communications company purpose-built to create content and manage dialog for brands. Raidious makes, manages, monitors, moderates and measures content and dialog for social media, email, blogs and other forms of owned media. Raidious helps activate traditional paid media (advertising) and earned media (public relations) efforts online, using a unique and fully integrated planning process built specifically to leverage the real-time, two-way nature of today's socialized media environment. Digital marketing doesn't work without content. Raidious makes the content that makes digital marketing work, through our unique operational approach. Raidious functions like an embedded brand news team, or a social media SWAT team - focused entirely on your business initiatives. Learn more at raidious.com.
The Art Institute of Indianapolis
The Art Institute of Indianapolis is one of the Art Institutes (http://www.artinstitutes.edu), a system of over 45 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information visit us at http://www.artinstitutes.edu/Indianapolis.