We realize that our brand is about more than what we say it is; our brand is the sum total of many conversations. With this in mind, we created this initiative to invite consumers in and define our brand through self-expression
San Francisco, Ca (PRWEB) October 13, 2010
Poetic, fearless and functional San Francisco-based accessory designer 49 Square Miles has initiated a forum for self-expression centered on the city from which the company got its name. Since its launch, 49 Square Miles has aligned its brand with iconic, quintessential local heroes such as Jack Kerouac and Dave Eggers. Now, the brand is looking to become further intertwined with the spirit of its great city by inviting fans of the brand to submit forty-nine words about San Francisco. Lisa Rissetto, the founder of 49 Square Miles, says: “We design products that are made to fit our consumer, both aesthetically and functionally. We work with our customers, collaborating with them and listening to their needs, as opposed to simply cultivating what we like.” She further states that: “We realize that our brand is about more than what we say it is; our brand is the sum total of many conversations. With this in mind, we created this initiative to invite consumers in and define our brand through self-expression.”
Submissions must be posted to the 49 Square Miles Facebook fan page and will be highlighted on 49words.com. The entire staff of 49 Square Miles will vote on the winner who will be awarded their new Bigmouth Hobo bag.
In summing up the company’s view of its initiative, Rissetto says: “We don’t see this as a contest; rather, we feel this is an exercise in community and poetry. We hope that our customers have as much fun with this as we think they will—I would love to be able to do this once a season.”
About 49 Square Miles:
Invented for the body, refined for the soul; 49 Square Miles distills the essence of one of the greatest cities in the world into something to adorn your body. We were born a creative collective in the Bay Area’s accessory industry. Our work lives at the cross section of function and fashion