Lijit Stats iPad Application Gives Publishers Anytime, Anywhere Access to Reader Statistics

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Real-time data helps publishers better engage and understand their readers

Lijit Networks, Inc.

Publishing is a real-time business that requires real-time data for publishers to constantly tailor content for business optimization

Lijit Networks, Inc., the leader in custom site search and engagement tools for online publishers, today announced the Lijit Stats iPad application.

Publishers using the free Lijit Stats iPad application linked to their Lijit account can receive live web analytics in real-time as readers visit their website. Site visits and search information stream live to the publisher’s device to help measure reader engagement and general publisher influence.

“I love Lijit’s statistics page. It’s really helping us to find where our readers are and what they like so we know where we need more coverage,” said Sam Jacobs, Editor-in-Chief of EatingEverywhere.com. “With the new iPad app, I can monitor my reader stats in real-time. I no longer need to be chained to my desk to see who’s reading about the hip, new burger joint in anytown, USA. It’s all right there!”

Lijit Stats provide publishers with information that details who their readers are, where they’re coming from, and what they’re searching for. Any publisher can access Lijit Stats by installing Lijit’s free site search and content discovery tools, available for download at http://www.lijit.com/signup/start.

The Lijit Stats iPad application provides publishers with the following information:

  •     Reader statistics: referring search terms, referring websites, and reader geography
  •     Search statistics: real-time searches and searcher geography
  •     Historical information: drill-down to obtain data on any specific day or select a timeframe within a 30-day period
  •     Site mentions: tracks online mentions of a publisher’s website
  •     Multi-site support: real-time data from multiple websites

“Publishing is a real-time business that requires real-time data for publishers to constantly tailor content for business optimization,” said Todd Vernon, CEO and founder of Lijit Networks. “With our new iPad app, publishers are able to keep a pulse on their readers from anywhere and at anytime.”

The Lijit Stats iPad application is currently available in the Apple App Store, with availability for the iPhone and iPod Touch coming in November 2010. For additional information, please visit http://www.lijit.com/publishers/iPad.

A live demonstration of the Lijit Stats iPad application is available at the Lijit booth, #324, at the 2010 BlogWorld and New Media Expo. The event takes place at the Las Vegas Mandalay Bay Convention Center on Friday, October 15 and Saturday, October 16.

About Lijit Networks, Inc.
By helping publishers engage and understand their readers, Lijit has created a trusted publisher network – including more than 12,000 publishers, 700 million page views per month, and 53 million unique visitors – that advertisers and brands leverage to build relationships with their target audience. Lijit’s innovative site search and content discovery tools collect and report on reader intent, behavior, demographics, and other actionable insights. The data is used to build custom integrated advertising campaigns that leverage social media and authentic content to encourage interaction, increase brand awareness and deliver intent to purchase. Learn more at http://www.lijit.com.

About EatingEverywhere.com
EatingEverywhere.com is a site dedicated to bringing articles about food to the world in an unbiased, and unpretentious manner. Eating Everywhere was born when Mark Levine and Sam Jacobs decided to combine the efforts they were putting into multiple sites – Eating Long Island, Eating Brooklyn, Eating South Florida, and Eating Manhattan into one, universal site. With the help of talented writers across 10+ markets and growing, they have increased site traffic over their past six months operating as Eating Everywhere from a few hits the first week to nearly 500 hits per day. They also send out a weekly e-mail, This Week’s Eats where each week they feature a different site author, run contests and giveaways, and tell their readers what’s On Tap This Weekend.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

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Sonya Caprio
Lijit
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