BrightWave CEO Simms Jenkins To Host Special Full-Day, In-Depth Program On Email Marketing at ad:tech New York

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Jenkins' course, "Email Marketing - Best Practices, Proven Tactics and Strategic Thinking for Tomorrow's Inbox," will focus on proven techniques and real world email program strategies that can result in stronger relationships with customers, cost reduction and increased revenue.

Simms Jenkins, CEO of award-winning digital agency BrightWave Marketing and author of "The Truth About Email Marketing," will present the one-day Email Marketing Training Course designed for marketing professionals and business leaders. The course titled "Email Marketing - Best Practices, Proven Tactics and Strategic Thinking for Tomorrow's Inbox" -- scheduled for Nov. 2 -- will focus on proven techniques and real world email program strategies that can result in stronger relationships with customers, cost reduction and increased revenue.

"With 96% of online Americans using email no company can succeed without a smart and thoughtful email marketing plan," says Brad Berens, Chief Content Officer for ad:tech. "I've known Simms Jenkins for years and trust him as a savvy, strategic and technology-neutral source of insight and advice about how to make email work best for any company's marketing needs, which is why I invited him to teach this exciting one-day course."

Taking place in conjunction with the 2010 ad:tech conference in New York, the day-long seminar features email marketing experts from Daily Candy, Groupon, Southwest Airlines and Barnes & Noble who will provide attendees with actionable information on the essential elements of a strong email program. The course's topics include acquiring subscribers, creative elements, messaging, leveraging social media, key metrics, CAN-SPAM compliance and more. Attendees will receive a workbook with highlights from the speakers and a 35 percent discount on Jenkins' book, "The Truth About Email Marketing."

"This course is a unique opportunity to learn from some of the top email marketers about what lies ahead in our industry and key areas that any marketer should address today," Jenkins said. "I want attendees to take the lessons they learn and make their own email programs even better and this special one day event is a perfect vehicle for them to do so."

For more information, contact: Ruth Mitcham, rmitcham (at) brightwavemarketing (dot) com, 404-214-9942

About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Shanghai, Singapore, Beijing, Sydney and Tokyo. ad:tech is produced by dmg :: events and is based out of San Francisco, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit:
http://www.ad-tech.com/ny.

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Ruth Mitcham
BrightWave Marketing
404-253-2544 ext. 106
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