Universal Mind Boosts User Experience and Branding Design Capabilities with Acquisition of Tuft and Co.

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Acquisition of award-winning interactive agency strengthens Universal Mind’s mission to provide rich end-to-end digital solutions for enterprises

Today Universal Mind, an award-winning agency known for creating enterprise-grade, interactive applications for the web, desktop, kiosks, and mobile and embedded devices, announced it has acquired interactive design agency, Tuft+Co. Based in San Francisco, CA, Tuft+Co. has a proven track record of creating innovative user experiences for world-class brands. The acquisition furthers Universal Mind’s strategy of bridging the gap between design agencies and system integrators by incorporating additional design expertise into the development of its end-to-end, multichannel digital solutions.

“Tuft+Co. is known for its stunning, high-impact creative design that puts the user experience first,” said Brett Cortese, CEO of Universal Mind. “With this acquisition, Universal Mind is better positioned than ever to deliver multichannel digital solutions that enable companies to serve customers anytime, anywhere and from any device.”

For more than ten years, Tuft+Co. has designed rich digital experiences for leading brands including Adobe, FedEx, NBC, Time Warner Cable, and Cisco Systems. The company specialized in end-to-end experience sites, rich Internet applications, customer focused web sites, and interactive marketing. Tuft+Co. was recognized with two W3 gold awards and an outstanding achievement award in web development by the Web Marketing Association, As well, Tuft+Co. was nominated for a Webby Award and was included in the AIGA 365 for 2009.

“We are excited to join forces with Universal Mind, a recognized pioneer in the field of user experience,” said Espen Tuft, founder of Tuft+Co. and now Director of User Experience Design at Universal Mind. “We share a common commitment to developing elegant, powerful, and consistent interactive solutions to help our clients better manage their customer relationships in the new digital frontier.”


Universal Mind is a digital solutions agency that fuses the technical expertise of a systems integrator with the design capabilities of an interactive agency to deliver enterprise-grade, interactive software applications for the web, desktop, kiosks and mobile and embedded devices. Universal Mind works with clients to create best-in-class solutions that provide an exceptional user experience while overcoming complex technical challenges across a wide variety of devices. The Universal Mind team has developed applications for many of the world's leading enterprises that help them strengthen their relationships with customers, reduce their operating costs, and open new revenue streams. Founded in 2003, Universal Mind is a privately held company. For more information, please visit http://www.universalmind.com.


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