An a la carte offering from the NFL would be a natural evolution of the ivi TV service ensuring that advertisers are reaching even more viewers, the NFL would be creating an ancillary revenue stream, and those from all economic levels are able to watch the games live, as it should be.
Seattle, WA (PRWEB) October 13, 2010
As opined in today's Wall Street Journal, overpriced cable TV bundle pricing is neither compelling nor sustainable in the digital age. ivi TV, on the other hand, offers an easy solution for NFL® fans feeling the financial pressure from antiquated NFL blackouts. Blackout dates are triggered when a game does not sell out within 72 hours of kickoff, thereby making the games impossible to watch on traditional TV for local residents. ivi TV's downloadable app makes it easy to watch live television programming online for only $4.99 a month after a 30 day free trial.
"ivi TV is an experience everyone can feel good about knowing broadcasters are getting paid and that sports fans can easily and affordably watch NFL games from their living room or tailgate - anywhere they have an Internet connection," said Todd Weaver, ivi TV founder and CEO. "An a la carte offering from the NFL would be a natural evolution of the ivi TV service ensuring that advertisers are reaching even more viewers, the NFL would be creating an ancillary revenue stream, and those from all economic levels are able to watch the games live, as it should be."
Due to prolonged challenging economic conditions, blackout dates are on the rise as consumers increasingly cut back on high-priced game tickets. A relic from the past, blackout dates originate from a paradigm when accessing live television online wasn't a possibility. ivi TV, however, has innovated a solution to this problem ensuring equal access. Soaring ticket prices coupled with ever-increasing cable TV bills are forcing consumers to cut-the-cord and seek alternatives made readily available by ivi TV.
ivi TV offers more content than Hulu and a 30 day free trial to watch major broadcast channels including ABC, NBC, CBS, Fox, The CW, PBS, and others from a growing number of local affiliates, all available via a downloadable app at ivi.tv.
About ivi TV ™
ivi TV endeavors to make the world a better place by providing a high-quality viewing experience while offering consumers what they want in the way they want it, with more choices, less hardware, and higher standards than other modes of online content delivery. At the same time, ivi TV increases viewers for channels and advertisers, continuing and adding to the live television tradition in an innovative and sustainable manner. Consumers, broadcasters and advertisers alike will agree that live television, most notably sports and news programming, is here to stay. The solution is ivi TV. And the time is now. ivi, Inc., is based in Seattle. For more information, please visit http://www.ivi.tv.
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