New US-Based Lifestyle Talk Show Andaaz Launches On Sony Entertainment Television Asia

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Andaaz Inc., a new production company has just launched the first lifestyle talk show targeting the South Asian diaspora worldwide. The show, Andaaz, launched on Sony Entertainment Television Asia on October 9, 2010.

Andaaz

At Andaaz, we want to celebrate our heritage, our cultural similarities and differences and the lifestyles of South Asians both in the US and around the world.

Andaaz Inc., a new production company has just launched the first lifestyle talk show targeting the South Asian diaspora worldwide. The show, Andaaz, launched on Sony Entertainment Television Asia on October 9, 2010.

Four friends with unique backgrounds and perspectives – Sarika Batra, Pavan Kochar, Esha Bedi and Priyanka Singha – get into discussions among themselves and invited guests on topics ranging from entrepreneurship, finance and politics to relationships, parenting, spirit, health, travel and leisure. Andaaz uncovers inspiring stories of the most successful entrepreneurs, leaders and artists to help its viewers reach their full potential and uncover their true selves.

Vijay Amritraj talks about nurturing unconventional careers in children. Mallika Sherawat gives tips on how to get a fabulous figure with a raw food vegan diet. Preity Zinta talks of leveraging media to empower women. And Sri Sri Ravishankar teaches the viewers how to lead a more spiritual life through yoga and meditation.

"The South Asian community is spread all over the world, and we are excited to now have a platform to share our many stories. Andaaz, now on Sony Entertainment Television Asia, offers South Asians a worldwide platform to discuss topics important to their community," says Sarika Batra, cofounder and executive producer Andaaz. Pavan Kochar, cofounder and executive producer Andaaz, added: “At Andaaz, we want to celebrate our heritage, our cultural similarities and differences and the lifestyles of South Asians both in the US and around the world.”

“We at Sony Entertainment Television Asia have been seeking more local content for our audience. Andaaz takes a fresh look at South Asian lifestyle, and we are happy to have partnered with them,” says Jaideep Janakiram, VP international business, head of North America for Sony Entertainment Television Asia.

What’s your Andaaz? Tune in every Saturday at 6:30PM EST, only on Sony Entertainment Television Asia.

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Pavan Kochar

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