“Our aim is to democratise accounting, and this award win just shows that our customers and our peers in the industry are behind us all the way!" Ed Molyneux, FreeAgent Central CEO
(PRWEB) October 14, 2010
FreeAgent Central, has scooped first place in the SME Accounting and Finance category of the Sift Media Software Satisfaction for the second year running.
This year’s SME Accounting Category was billed by Accounting Web as a fight between the ‘leading lights of the accounting software as a service industry’ with FreeAgent being a key player in the small business and freelance market.
Ed Molyneux, FreeAgent Central CEO comments: “This is an amazing result for us and we are delighted to be recognised by our customers and SIFT for a second year. Our aim is to democratise accounting, and this just shows that our customers and our peers in the industry are behind us all the way!”
The Software Satisfaction Awards shortlist was drawn up by customers voting for their favourite company. Voters were asked to consider ease of use; functionality; reliability; and value for money when rating the business software.
An influential panel of judges drawn from the accounting industry then assessed the shortlist, scoring entrants on levels of customer service and satisfaction, both over the past 12 months and the future.
This year's winners were decided by a combination of user voted (50%) and judged (50%) elements.
FreeAgent online software is easy to use and gives a clear picture of profit and loss, making running a business easier and putting the small business owner in control of their finances. Hosted on the cloud, FreeAgent is accessible around the clock, from any computer, which is ideal for the way many small business owners and freelancers work.
As freelancers themselves, the three founders of FreeAgent Central needed a finance tool that would give them a clear picture of their business accounts. That product did not exist and so FreeAgent was born.
The software has a clean and simple design, highly intuitive and usable. It prepares VAT returns, calculates self assessed income tax and corporation tax and manages PAYE and NI. Users can monitor profit and loss, send and track invoices, track time and expenses, manage projects and payments.
The software was recently updated to allow customers to file their VAT returns electronically within the system directly to HMRC, saving many hours of paperwork.
FreeAgent also encourages collaboration between accountant and client by allowing accountants to login to the system, so they can offer the most up-to-date advice. Accountants can easily export trial balance data to generate end-of-year accounts.
An active online community of FreeAgent customers has grown up where users openly discuss ideas, questions and problems about accounts. Additionally there is a live advice helpline where users can ‘Ask an Expert’ about financial issues they may be having.
FreeAgent is subscription based with costs starting at £15 per month for a sole trader, £20 for a partnership and £25 for a limited company.
About FreeAgent Central:
Edinburgh-based independent software company FreeAgent Central has pioneered online accounting since the launch of its ‘FreeAgent’ service in 2007, rapidly growing a loyal community of small businesses, and now having over 3000 subscribers who pay monthly for access to its easy-to-use software. Subscriber numbers are currently growing by over 10% per month.
As well as making accounting easy for business owners to understand, FreeAgent offers unique real-time projections of tax liabilities including VAT, Self-Assessed Income Tax and Corporation Tax. Users can also analyse bank statements, see live profit and loss reports, send and track invoices, track time and expenses, and manage projects.
The company is run by founders Ed Molyneux, Olly Headey and Roan Lavery who – originally freelancers themselves - needed a finance tool that would give them a clear picture of their business accounts. That product did not exist and so FreeAgent was born.
In a recent survey, a remarkable 99.5% FreeAgent users said they would recommend the software to others, and the service won the prize for Best Newcomer at the 2009 SIFT Media Software Satisfaction Awards. FreeAgent Central is listed on the Telegraph High Growth Index for privately-held UK firms.