“We see m-commerce not just as an opportunity but a necessity for meeting the needs of all our customers,"says Jim Moore, Director of Marketing.
Edison, NJ (PRWEB) October 14, 2010
Costume SuperCenter, one of the world’s leading online retailers of Halloween costumes, is launching their new mobile site http://www.costumesupercenter.mobi to serve the needs of their customers on the go. As a costumer centric company, Costume Supercenter already offers a state of the art website as well as e-commerce via social media through their Facebook page. Therefore mobile commerce is the logical progression for staying at the forefront of online commerce technology. Shopping for Halloween costumes and costumes for all occasions can now be done anywhere at any time.
The statistics make it clear that now is the time to offer another shopping vehicle for customers to shop via the web. According to PayPal, their mobile transactions have shown dramatic growth, increasing nearly six-fold, from $25 million in 2008 to $141 million in 2009. They expect to close out 2010 with over $500 million in mobile payment volume, and more than 5 million members regularly using PayPal from mobile devices.
According to ABI Research, globally, consumers are expected to spend $119 billion by 2015 through their mobile phones, accounting for about 8% of all e-commerce activity. The total value of mobile payments around the world will quadruple from $170 billion in 2010 to $630 billion in 2014 according to Juniper Research
The difference between shopping with your handheld device on an m-commerce site as opposed to a traditional site is that mobile sites are optimized specifically for viewing within the capabilities and restrictions of a mobile device. This includes adjustments for screen size and device input/output options. Although other top level domains work on a mobile device, they rarely provide the same user experience as one designed solely for mobile shopping and browsing on today’s popular smart phones.
“We see m-commerce not just as an opportunity for Costume SuperCenter but a necessity for meeting the needs of all our customers. We are very excited to be one of the first Halloween costume websites to offer a fully functional mobile commerce website, especially now that the Halloween buying season is upon us,” says Jim Moore, Director of Marketing.
In 2005, Steve Mandell, founder of Party City decided to leverage his expertise in the Halloween costume business to create a costume website that makes purchasing costumes simple and convenient. Mandell recognized the need for increased selections, high quality and more fashion savvy designs in the marketplace and that costumes should be available year round at low discount prices. Thus, CostumeSuperCenter.com was born.
The online store features thousands of different costumes and accessories for people of all ages and pets too. CostumeSuperCenter.com also has one of the largest selections of hats, wigs, masks, accessories and make-up.