“Having worked in the industry with one of Aircast’s major competitors for the last 18 years, we are thrilled that Joe saw the opportunities at Aircast Production a good fit for his depth of knowledge and skills relating to this unique marketplace."
North Hollywood, CA (PRWEB) October 18, 2010
Broadcast industry veteran Joe Falkner signs with Megatrax to serve as Division Manager for the company's new custom music venture, Aircast Production. Falkner, who will be based in Dallas, will bring to Aircast his expertise in helping television stations and cable networks find the right music to express their brands to the company’s unique custom scoring division.
Says Randy Hart, Creative Services Director for Aircast, “Having served the broadcast industry for the last 18 years, we are thrilled that Joe saw the opportunities at Aircast Production a good fit for his depth of knowledge and skills relating to this unique marketplace.”
As Division Manager at Aircast, Falkner’s role will focus on building new client relationships and providing the highest level of customer attention and service. Through his extensive experience, Falkner brings to the table a keen understanding of the unique challenges of today’s television industry. Prior to joining Aircast, Falkner served as Vice President Sales and Marketing at Stephen Arnold Music.
When asked what drew him to Megatrax, Falkner said: “(Megatrax CEO) Ron Mendelsohn has demonstrated an extraordinary ability to create music that touches people’s hearts and also delivers a powerful brand statement, and I’m looking forward to being a part of extending Megatrax’s success. This I’m sure about: Music of impeccable quality, coupled with impeccable customer service, is a successful combination.”
Falkner is available for interviews and comments, and can be reached at Jfalkner(at)megatrax(dot)com, via his direct line at (818) 255-7107, or by FAX at (818) 255-7108.
Founded in 1991, Megatrax is independently owned and has been serving the media and entertainment industries for 20 years with the finest in production music libraries from the brightest talent in the music industry. Working with award-winning artists, composers, and producers, the company has expanded from its original offering of one library to currently nine premium music catalogs including Tonal Injection, Beat Bites, The Scene, LA Riot, Amusicom, Sensación and Intervox, plus their emerging artist Marquee Music label. In addition tSays Randy Hart, Creative Services Director for Aircast, “Having served the broadcast industry for the last 18 years, we are thrilled that Joe saw the opportunities at Aircast Production a good fit for his depth of knowledge and skills relating to this unique marketplace.”
Specializing in news packages and custom imaging for the TV and radio broadcast industry, Aircast Production has already landed deals in several major broadcast markets and completed a number of high profile custom campaigns, including a widely-praised image piece for WSMV-TV following the recent Nashville floods. In addition to custom music and syndicated news/ID packages, Aircast also offers radio imaging elements through Radium Sound.