Understanding the positive impact the organization received through objective A/B testing allowed for an educated and well informed decision
Arlington, VA and Langley, British Columbia, Canada (Vocus) October 14, 2010
buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, and NorthWestPharmacy.com, a leading Canadian pharmacy online offering prescription and non-prescription pharmacy products determined during a recent A/B test that buySAFE increased its website conversion rates and sales by 7.9% and generated a significant volume of “thank you” notes from their customers for providing the buySAFE 3-in-1 Guarantee.
NorthwestPharmacy.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were conclusive. buySAFE increased NorthwestPharmacy.com’s website conversion rate by 7.9%. The test was conducted over a multi-week period in September and October 2010 with tens of thousands of unique site visitors included. The results were highly statistically significant with thousands of separate buyers. This conversion rate increase translates into significant increases in sales and profits for NorthWestPharmacy.com as a result of using buySAFE.
“Understanding the positive impact the organization received through objective A/B testing allowed for an educated and well informed decision,” says Mike Bhangu, Call Center Operations Manager for NorthWestPharmacy.com. He added, “By utilizing buySAFE on our websites, the conversion and consumer experience has increased. With a 3rd party certification and guarantee from buySAFE, both NorthWestPharmacy.com and its customers are benefiting from this service. This makes complete sense, as the focus is on making sure customers continue to enjoy shopping with NorthWestPharmacy.com”.
“Working with a first class organization like NorthWestPharmacy.com has been a pleasure for our team. The foundation of a long lasting relationship has been put in place with the close communications between both companies. From the beginning of this relationship, it was important to show our commitment to success and thus continuing to provide support in any way we can here at buySAFE,“ said Jeff Grass, CEO of buySAFE.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 5 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,500 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
NorthWestPharmacy.com is an international pharmacy site specializing in providing affordable medications online – both OTC and RX Canadian drugs online. NorthWestPharmacy.com is proudly certified by the Canadian International Pharmacy Association and requires a Canadian prescription or U.S. prescription written by the patient’s own doctor for all prescription drug purchases. Patient support for customer orders is provided by some of the finest healthcare professionals in the world with highly experienced and licensed pharmacists to help assure NorthWestPharmacy.com’s over 300,000 American patients receive the very best healthcare. NorthWestPharmacy.com sincerely appreciates the business and the trust that every customer places in us. After all, it is our patients that have made us one of the most visited Canadian pharmacies online.
For Media Contact:
Hans Dreyer, VP
703 778 4445 x110
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