Kinetic Wins Business to Centralize Translation Memory and Automate Language Translation Process

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Kinetic helps develop a language translations center of excellence for a company dedicated to continuous innovation and exceeding customer expectations. The system will streamline the language translation process from obtaining quotes, awarding projects, managing translation workflows and memories to completing fulfillment with a global print network.

“Kinetic was the only company with an end-to-end solution that had integrated workflows, translation memory and print-on-demand. That made a huge impact on our decision,” commented a member of the selection committee.

The global leader in the design, manufacturer, installation, and maintenance of power generation and energy delivery technologies headquartered in Atlanta, GA, has selected Kinetic Corporation to develop a global communications solution that provides web-based tools to automate the language translation process and improve translation memory quality.

The client will use Kinetic’s global communications platform to unify distributed language translation production teams. The system will also streamline the entire process from obtaining quotes, awarding projects, managing translation workflows and memories to completing fulfillment with a global print network. The real time collaboration will improve cycle time, increase brand consistency, product quality and reduce defects. The results of these benefits will be available in real-time on a digital dashboard.

“Kinetic was the only company with an end-to-end solution that had integrated workflows, translation memory and print-on-demand. That made a huge impact on our decision,” commented a member of the selection committee.

With 82,000 employees operating in 140 countries, the key driver for the client was quality, coupled with the ability to drive down the cost of language translations. Compliance with EU regulations also presented challenges – with 23 official languages, the ability to provide the appropriate documentation in the native language when products are delivered was essential.

“Quality is paramount to us. The real-time business intelligence built into the solution will be extremely helpful in decision making and give us insight at a level we’ve not had previously. Kinetic really listened to our needs," said the Manager of Translations.

Kinetic competed with well-known industry heavy weights SDL and Translations.com for the business.

About Kinetic
Kinetic provides premier B2B software and services for the Fortune 1000 in the content management and translation management marketplaces. Kinetic helps clients accelerate their Global revenue by optimizing and managing the creation and distribution of global content, including sales, marketing and customer support documentation. Industry leaders rely on Kinetic software and services to manage their multilingual corporate communications including approval work flows, language translations and memory, digital assets, document customization and personalization and business intelligence. Our award winning solutions have reduced costs by 74% and accelerated cycle times by 255% while maintaining global brand consistency. Industries served include Franchise, Insurance, Healthcare, Hospitality, Manufacturing, Professional Services, Research and Development and Transportation. Services include globalization consulting, translation management, internationalization, localization, digital brand management, digital workflow management, vendor management, document management, content management, web-to-print management and business intelligence. Kinetic is located in historic Distillery Commons in Louisville, KY.

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CINDI RAMM
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