Largest Global Online Small Business Directory Launches hotfrog AdVantage in the UK

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hotfrog announces the launch of hotfrog AdVantage, offering businesses the ability to create a targeted professional ad on relevant category pages throughout the website and an enhanced, advertising-free company page on http://www.hotfrog.co.uk. This adds to the enhanced search engine optimisation which users have come to expect from the hotfrog service.

hotfrog announces the launch of hotfrog AdVantage, offering businesses the ability to create a targeted professional ad on relevant category pages throughout the website and an enhanced, advertising-free company page on http://www.hotfrog.co.uk. This adds to the enhanced search engine optimisation which users have come to expect from the hotfrog service.

hotfrog, which provides a FREE internet profile to more than four million small businesses in the UK is the largest global online business directory. The company has been active in the UK since 2007, with more than five million local searches and 2.6 million unique users per month, representing a vital route to market for the small businesses which power the UK economy.

In addition to the extensive free information businesses can already include in their hotfrog listing, hotfrog AdVantage will help businesses increase sales opportunities, be seen by more customers, more often and stand out from competitors on hotfrog.

Businesses will be able to track results on a dedicated reporting dashboard, enabling them to see how many people are clicking through to their company profile, how many leads are being generated and which category keywords people are using to find their business. Using this, they will be able to assess the effectiveness of their hotfrog AdVantage ad and make changes as often as they wish to drive more page views, more prospects and more sales to their business.

Anthony Byrne, Global Product Director, hotfrog said; - “Building on the success of our unique business model, which includes the ability to add detailed company, product and service information, upload images to showcase projects, and include coupons for special offers – all for free -- hotfrog AdVantage will help SMBs further stand out against relevant local competitors and appropriate category listings,”.

“To demonstrate the value it will bring, we are offering a free 60-day trial with no obligation and an additional 30 days free for users who choose to continue on with the paid program.”

David Catterall, Managing Director, hotfrog said;- “At hotfrog, we understand that the value we deliver to SMBs is visibility. We have established a global online business directory that helps our customers succeed by investing in and creating rich data solutions that help address the needs of consumers and SMBs alike,”

Following implementation in the UK, hotfrog will be rolling out hotfrog AdVantage to the United States, Australia, Canada, Italy, Germany, Spain and Brazil by the end of the of the year.
hotfrog AdVantage costs just £9.95 per month. There are no upfront fees or charges, simply pay-as-you-go and you can cancel at anytime.
*When you sign-up to hotfrog AdVantage you will receive at least a 60-day trial before your monthly charges begin. Sign up for the paid product before the end of your trial to receive an extra 30 days free.

For more information:
hotfroguk(at)webershandwick(dot)com

About hotfrog
Founded in 2005, hotfrog is the largest global online business directory for small businesses, operating in 36 countries with more than 61 million listings. Owned by Reed Business Information, hotfrog offers intelligent marketing tools helping small businesses easily turn listings into new business leads. Year to date there have been more than more than 21 million visits to hotfrog in UK, helping people find the SMB they need. For more information about hotfrog please visit http://www.hotfrog.co.uk/

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Rhiannon Clifford

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