In today’s economic environment, renting as opposed to buying software is a very appealing cost saving option.
Barnstable, MA (PRWEB) October 16, 2010
Peter joins the iRent™ as the Director of Sales and Marketing for North America, including Canada and Mexico.
Peter will be responsible for overseeing iRent’s sales, marketing and advertising activities in these markets. By joining iRent™, Peter will be able to contribute the more than 25 years of valuable sales and marketing experience he has gained in a wide range of international businesses and industries. According to Rick Cluthe, the President and COO of iRent™ LLC, “Peter possesses the ideal combination of experience and passion that we look for in our leadership.”
As the demand for subscription-based software continues to grow, iRent continues to invest in additional resources to improve its service to customers nationwide. “In today’s economic environment, renting as opposed to buying software is a very appealing cost saving option. From the software provider’s perspective, being able to rent their products secure in the knowledge that their software is immune to theft is very reassuring. We have eliminated the risks of both bad debt and theft without requiring our clients to further invest in their code,” commented Cluthe.
Founded by two software and service industry executives, with over 50 years experience between them, iRent™ offers a unique opportunity for software vendors to adapt their existing products to the increasingly dominant Software as a Service (SaaS) business model.
iRent™ has combined technology and expertise to create an exciting new platform that can securely deliver to clients existing software applications on a purely subscription basis without modification to the application software involved. The iRent™ platform can operate even when permanent Internet connections are not available. For software vendors, iRent™ generates attractive new revenue opportunities.