The ability to accelerate business transformation is a competitive advantage for organizations, but most sponsors don’t recognize that they control the pace of organizational changes.
Lakewood, CO (PRWEB) October 18, 2010
On October 29, Don Harrison, IMA President, will lead a complimentary webinar on how to improve the sponsorship of complex, large-scale organizational business changes. The ability to accelerate business transformation is a competitive advantage for organizations, but most sponsors don’t recognize that they control the pace of organizational changes. In this one-hour session, Harrison will focus on how to manage multiple sponsors in an organizational change so that the business achieves adoption of the change and Return on Investment at speed. The session will be particularly beneficial to business leaders, organizational effectiveness professionals, HR leaders, and project managers.
Sponsorship is the single most important factor in successful implementation of business changes. “Sponsorship is based on both action and position,” notes Harrison. It isn’t enough for a sponsor to raise his or her hand and offer support. “What sponsors express, model, and reinforce have to be aligned and demonstrate the sponsor’s commitment to the business change,” Harrison says. Most organizations focus on communicating the change from the top down when the most powerful accelerator for business transformation changes is actually reinforcement. The sponsor’s reinforcement of the desired behavior change is three times more powerful than talking about the change. When what sponsors say, what they do, and what they reinforce are all aligned, the business change implementation is accelerated. This is significant because speed is a competitive advantage.
In complex, global organizations, organizational change requires alignment of multiple sponsors. As Harrison will discuss in the October 29 webinar, this presents major challenges for the project team responsible for organizational change implementation. “Sponsors must be aligned on strategic priority and strategic intent,” says Harrison. “Without this alignment, the change is likely to slow down, stall out, or fail outright.”
Many organizations turn to steering committees as the way to ensure business transformation implementation. While these committees have use, they are not a substitute for the required sponsorship because members don’t have the positional authority to provide reinforcement of the change. Reinforcement can only come from the individual’s direct supervisor or manager. This is the reason why any organizational change needs a cascade of reinforcing sponsors that are expressing, modeling and reinforcing commitment.
To learn more about the webinar or sponsorship contact info(at)imaworldwide(dot)com.
About Implementation Management Associates (IMA)
IMA is an international consulting firm that guides organizations through all types of large-scale change and implementations. Since 1989, our proprietary and systematic Accelerating Implementation Methodology (AIM) has been used extensively for the successful implementation of a wide variety of business-critical change projects.
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