Pearson Seeks INSPI(RED) Students To Help Fight AIDS in Africa

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Pearson and (RED)™ Sponsor Contest To Propose New Product for College Students

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We are once again providing an opportunity for students to gain real marketing experience outside the classroom and to make a positive impact on the world by working with (RED).

Following a successful contest earlier this year, "Pearson Presents the (RED) Challenge," is reaching out to Principles of Marketing students throughout the U.S. to help eliminate AIDS in Africa.

Through "Pearson Presents the (RED) Challenge," students are asked to create their own marketing plan for a product targeted to college students that would fit into the (PRODUCT)RED™ product line, and that would help raise awareness of and drive contributions to (RED)'s mission to help eliminate AIDS in Africa. Participating students should submit short videos (between 30 and 90 seconds) describing their proposed product by Nov. 10 through the contest's Facebook site,

The public can view and vote on the video entries from Nov. 15th through Nov. 30th to select the top ten submissions, which will then be reviewed by (RED) representatives. The Grand Prize winning team will be announced on Dec. 10th, and the winning students and their professor will be flown to New York to present their submission to the (RED) team.

"Pearson Presents the (RED) Challenge" is sponsored by Pearson, the authors of Marketing: Real People, Real Choices - Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - and (RED).

A team of students from Indianapolis's Butler University won the first Challenge, suggesting notebooks, binders, planners, and folders to be sold at campus bookstores. They presented their submission to (RED), which is currently considering the proposal. Their winning video can be seen here:

"We had a tremendous response to our first Challenge from Principles of Marketing students across the country, all of whom understood the importance of making a difference in the fight against AIDS in Africa," said Anne Fahlgren, Senior Marketing Manager, Pearson. "We are once again providing an opportunity for students to gain real marketing experience outside the classroom and to make a positive impact on the world by working with (RED)."

"We were so impressed with the winning team and their recommendation that we knew we had to continue and expand the program," said Jenifer Willig, Global CMO at (RED). "Today's college students understand that brands have an opportunity to make great change in the world and at the same time build their business. The students' passion for (RED) and the (RED) model have brought a unique take on our business, and we're looking forward to seeing all of the plans this year."

For more information on the Challenge's rules and on how to enter, visit

About Pearson
Pearson (NYSE:PSO), the global leader in education, teacher training, education technology and school solutions, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry.

About (RED) ™and (PRODUCT) RED™
(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance HIV/AIDS programs in Africa, including interventions targeting women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark (U.S. only), Dell, Nike, Penguin Classics and Starbucks. Since its launch in the Spring of 2006, $150 million has been generated by (RED) partners and events for the Global Fund. (RED) money is at work in Ghana, Lesotho, Rwanda, South Africa, Swaziland, and Zambia and supports programs that have reached more than 5 million people. For more information, visit

About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases.

Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 19.3 billion in 144 countries. To date, programs supported by the Global Fund have averted more than 5.7 million deaths through providing AIDS treatment for 2.8 million people, TB treatment for 7 million people, and by the distribution of 122 million insecticide-treated bed nets for the prevention of malaria worldwide. The Global Fund provides nearly a quarter of all international financing for AIDS globally, as well as three-fifths for TB and malaria. (RED)™ is the Global Fund's largest private sector contributor. For more information visit

Rod Granger


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