Enrollment Marketing Strategies Shared in Webinar

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An upcoming webinar, hosted by Elliance, provides higher education marketing and enrollment professionals with strategies on using Search Engine Optimization (SEO) to attract more "right fit" students, reverse enrollment declines, launch new programs and out-recruit the competition.

How has the Internet changed the way potential students look for a college? That's one of the many questions that will be answered in the webinar, "Overcoming Enrollment Challenges with SEO," at 2 p.m. ET, October 28, 2010.

This webinar, hosted by Elliance, provides higher education marketing and enrollment professionals with strategies on using Search Engine Optimization (SEO) to attract more "right fit" students, reverse enrollment declines, launch new programs and out-recruit the competition.

"Enrollment marketing has migrated from traditional media to online," explained Abu Noaman, Elliance's CEO. "Top Google rankings now deliver an unfair share of students to college admission funnels."

Since more than 80 percent of website visits are initiated by search queries, higher education marketing professionals are realizing the power search engines like Google, Yahoo! and Bing have in driving traffic to their websites.

The cost for this webinar is $125 per connection. To learn more, visit http://www.elliance.com/seowebinar.

About Elliance
Elliance, an interactive marketing company, leverages search engines, social media, websites and email/surveys to ignite customer demand and orchestrate conversions. Past and present higher education clients include Carnegie Mellon University, Drexel University, St. Edward's University, Pepperdine University, Appalachian Bible College, Duquesne University and many others. Elliance was named one of the top 10 agencies of 2008 by Interactive Media Awards. Learn more about the company and its products at http://www.elliance.com and http://www.ennect.com.

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CAROLE LUCAS
Elliance
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