Delta Delta Delta Fraternity Kicks Off Annual Fat Talk Free Week™ October 18

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Campaign supporters around the world are ending fat talk and promoting positive body image through social media.

Friends Don't Let Friends Fat Talk

Be conscious of what you say to those around you as well as what you say to yourself. Be careful of those pesky negative thoughts that sometimes creep into our heads. Focus on the positives around you and encourage all of your friends to make this change alongside you. We have the power to change our communities and make women everywhere feel great about themselves!

Delta Delta Delta (Tri Delta), will kick off the 3rd annual Fat Talk Free Week™ campaign this Monday, Oct. 18. Fat Talk Free Week™ is a body-activism campaign created to draw attention to body image issues worldwide and promote the removal of ‘fat talk’ from conversations. Fat Talk is described as the statements made in everyday conversation that reinforce the unrealistic thin-ideal standard of beauty.

“Body image issues are not limited to college-aged or sorority women,” said Cari Cook, Executive Director of Tri Delta. “Fat Talk Free Week™ is an opportunity to have a discussion about body image and change the way women are both thinking and speaking about themselves.”

Thousands of supporters have stepped up to the plate, spreading the message of Fat Talk Free Week through the campaign’s Facebook page (http://www.facebook.com/fattalkfree). In previous years, Tri Delta produced viral videos to educate viewers about the damaging impact of fat talk. This year, supporters have been invited to follow the Facebook page and spread the message of positive body image by making a video for an online contest hosted by the page.

Currently there are over 10,000 followers of the Fat Talk Free Week™ page on Facebook, where most of the activities taking place throughout the week will be posted and discussed. The page features an interactive version of the Fat Talk Free Week™ promise form, guest bloggers, interactive discussions and video submissions for the contest. Event information for more than 35 local events across the United States is also available through the Facebook page.

“We have heard some amazing things about what supporters of Fat Talk Free Week™ are doing,” said Jackye Clark, president of Delta Delta Delta. “Everything from sharing the ‘Friends Don’t Let Friends Fat Talk’ decal on Capitol Hill, to planning a flash mob. Watching the last-minute video submissions over the next week is going to be a very exciting time for us.”

Submissions will be accepted for the video contest until Oct. 20. Voting begins Oct. 21, and the video with the most votes will receive a $1,000 gift card from Best Buy. The official winner of the contest will be announced on Nov. 1.

Fat Talk Free Week™ officially begins on Monday, Oct. 18, 2010. Collegiate reporters will be providing on-the-spot updates from events around the country, and daily email challenges will be provided to those who have signed the interactive promise form. Guest bloggers through the week include Stacy Nadeau, Dove Campaign for Real Beauty Model, Sunny Gold from HealthyGirl.org, Caitlin Boyle of Operation Beautiful, Dr. Robyn Silverman, author of Good Girls Don’t Get Fat, and many others.

“I could not be more excited about Fat Talk Free Week™. It is a time that we are able to become leaders to those around us. We have the power to set amazing examples for women everywhere; we can help end fat talk for good,” said Stacy Nadeau, the official Fat Talk Free Week™ 2010 Spokesperson. “Be conscious of what you say to those around you as well as what you say to yourself. Be careful of those pesky negative thoughts that sometimes creep into our heads. Focus on the positives around you and encourage all of your friends to make this change alongside you. We have the power to change our communities and make women everywhere feel great about themselves!”

Fat Talk Free Week™ 2010 is presented by Delta Delta Delta Fraternity and The Center for Living, Learning & Leading. Partners of the 2010 campaign include BillHighway, The Succeed Foundation, Herff Jones, The Guest Experience, Studio A: Pilates, KORRES USA, Stacy Nadeau and The Academy of Eating Disorders.

For complete information about sponsors of the campaign visit: http://www.bodyimageprogram.org/action/ftfw/sponsors/

About Fat Talk Free Week™
Fat Talk Free Week™ was borne from Tri Delta’s award-winning program Reflections: Body Image Program. Launched in 2008, Reflections, was co-developed by Carolyn Beck, Ph.D, FAED of Trinity University and the local sororities at Trinity University. Reflections is the first program of its kind proven to reduce eating disorder risk factors and improve body image perceptions among participants. To date, Tri Delta has brought Reflections to 58 Tri Delta chapters and over 88 campuses, impacting more than 10,000 women, with another 20 campuses scheduled by spring of 2011.

Up-to-the-minute updates about Fat Talk Free Week™ will be posted on http://www.facebook.com/fattalkfree.

About Tri Delta
Founded in 1888, Tri Delta is a leader among social Greek organizations through its passion for progress and visionary thinking. Through partnerships with nationally recognized organizations like St. Jude Children’s Research Hospital, award-winning publications like The Trident and innovative collegiate and alumnae initiatives, Tri Delta is committed to leveraging our timeless values to revitalize the sorority experience. For more information, please visit http://www.tridelta.org or call (817) 633-8001.

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