Sierra Trading Post Unveils New Website for Beta Testing

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Sierra Trading Post launches a brand-new website to provide customers with the best online shopping experience yet. Enhanced product searches, streamlined navigation and clean layout are just a few of the many changes that come with Sierra Trading Post’s new site.

“We feel that the new site is extremely user friendly,” says Clint Nelson, Web Creative Manager for Sierra Trading Post. “We’re excited to see if our customers agree.”

Sierra Trading Post launches a brand-new website to provide customers with the best online shopping experience yet. Enhanced product searches, streamlined navigation and clean layout are just a few of the many changes that come with Sierra Trading Post’s new site.

“We built the new site to ensure that we are meeting the evolving needs of online shoppers,” says Andy Newlin, Director of eCommerce for Sierra Trading Post. “We developed it in-house so that we will be able to implement new ideas and solve issues quickly.”

In addition to simple navigation and modern look, the new site will allow customers to use advanced search options and filter product by a wide range of choices. “We feel that the new site is extremely user friendly,” says Clint Nelson, Web Creative Manager for Sierra Trading Post. “We’re excited to see if our customers agree.” Users can now filter product by color, size, price range, customer review, brand and event. “It truly makes product selection faster and easier than ever.”

One of the more noticeable features is the enhanced photo viewing, which provides an interactive zoom by simply clicking their mouse over the original. The quick-view window gives users a chance to view an item’s details and add it to their cart without navigating away from their current page. There’s even an area where customers can save products and buy them later. The enhanced user account with personalized dashboard will allow customers to manage their catalog and email subscriptions, shipping information and view their order history at the click of a button.

The new site is available to the public at beta.sierratradingpost.com, so customers can give feedback and any outstanding issues can be addressed. If all goes well, the new site will replace the current one at SierraTradingPost.com in the early months of 2011. “By asking for continual feedback and suggestions for improvements, we’re letting the customer dictate how they want to shop the new and improved SierraTradingPost.com,” says Newlin. “The feedback we’ve received on the test site so far has been very positive!”

About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and passes the savings on to its customers – selling outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings at 35 to 70% savings every day. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers located in Cheyenne and Cody.

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