Businesses, Organizations Learn How to Generate Buzz with Surveys

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Experts from Zoomerang and PRWeb provide tips to more than 450 webinar attendees

More than 450 businesses and organizations tuned-in to learn tips and tricks for building and distributing surveys with the aim of generating media interest and buzz for a company, topic or product. The webinar, Top Tips to Boost Buzz with Survey Findings, hosted Wednesday by Zoomerang, a leading online survey and polling tool, and PRWeb, the leader in online news distribution, is now available on-demand.

Surveys are often used within a company or organization to gauge customer and/or employee satisfaction. However, today’s online survey is far more flexible than the earlier pen and paper predecessor, enabling results to be gathered and delivered to media in near real-time.

Businesses or organizations that integrate social media as a regular practice can use these tools to generate buzz, as well complement other marketing and communications efforts, including as search engine optimization (SEO).

Zoomerang’s offered the following best practices for creating a survey:

  • Clearly define the purpose of the survey
  • Keep the survey short and focused
  • Use closed-ended questions whenever possible
  • Keep rating scale questions consistent
  • Pre-test, pre-test, pre-test!

PR TIPS:        
When drafting a release PRWeb recommends the following:

  • Create a compelling headline
  • Use visual aids
  • Provide a snapshot of the research
  • Hyperlink to relevant materials
  • Use search friendly language

The webinar is available to watch in its entirety here. To view the slides discussed, visit Zoomerang’s online presentation.

About Zoomerang
Zoomerang was introduced by MarketTools in 1999 as the world’s first Web-based survey tool. Zoomerang surveys and polls are fast, easy-to-use and powerful. Millions of individuals and thousands of businesses, non-profits and educational institutions trust Zoomerang to help them make more informed decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys, and professional services including expert survey design and survey programming. For more information, visit

About PRWeb
PRWeb is the leader in online news distribution and online publicity. PRWeb "democratized" news distribution, transforming the "press release" from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Internet, increase their visibility online and attract customers. Visit us at


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Matt Wolpin
Airfoil PR
(650) 691-7307
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