Reading, PA (PRWEB) October 16, 2010
The "Dallas Cowboys Cheerleaders: Making the Team" series on Country Music Television (CMT) will launch the new season on Friday, October 15th. GK Elite Sportswear LP, the official provider of workout, rehearsal and appearance attire for the world famous squad will have its first debut of custom apparel designed for the auditions.
The relationship began when Kelli Finglass, the Director of the Dallas Cowboy Cheerleaders, attended a fashion show featuring the new collection of GK cheerleading apparel. The collection included innovative practice attire, warm-ups and uniforms for cheerleaders. What captured the attention of Kelli Finglass was the fit, jewel detailing and innovative styling.
"The image of the Dallas Cowboy Cheerleaders is extremely important to our branding. We take great pride in setting bar high in the industry with the appearance and performance of our cheerleaders. Our choice to partner with GK Elite Sportswear to provide apparel for our program was due to the excellent quality, fit and styling that they offer." Said Kelli Finglass, Director of the Dallas Cowboys Cheerleaders.
"We are thrilled to work with such a prestigious and globally renowned program. The Dallas Cowboy Cheerleaders represent the top of their category and they chose GK for their practice, travel and special appearance apparel. They have a reputation for being the best and we want to ensure that they get the best apparel available in the industry." said Kelly McKeown, Executive Vice President of Corporate Relations for GK. The Dallas Cowboy Cheerleaders will wear GK's tops, shorts, warm-ups and jump suits for practices and personal appearances, including final auditions and rehearsals for CMT's hit series.
The Dallas Cowboys Cheerleaders have grown from their 1972 beginnings into the most famous cheerleaders in the world. While best known for their trademark high kicks and routines during Dallas Cowboys football games, the group has reached well beyond the sidelines. Just a few examples of the diverse and worthwhile activities of America's Sweethearts include nationally televised halftime shows, "Dallas Cowboys Cheerleaders: Making the Team" on Country Music Television (CMT), annual clinics, camps and competitions for kids, hundreds of personal appearances and performances all across the country, personal visits with patients and residents of children's hospitals, veteran's hospitals and nursing homes and more USO overseas trips in support of America's Soldiers, Sailors, Airmen, Marines and Guardsmen than any other entertainers over the last quarter of a century.
GK Elite Sportswear is the world's leading supplier of gymnastics apparel and is recognized around the world for superior variety, quality, fit and service. Based in Reading, Pennsylvania, Elite Sportswear, L.P., the company behind the GK brand, continues its commitment to American-made quality and continuous innovation in designs for Gymnastics, Cheerleading, and Dance apparel.