Webinar Highlights the WorkLight Mobile Platform Approach to App Development

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An open approach to building cross-platform mobile applications for the enterprise

WorkLight is hosting a free webinar to outline its unique open mobile platform approach to development of cross-platform applications for iPhone, Android, BlackBerry, iPad and more.

The mobile device market continues to grow with 62 million smartphone devices sold in the second quarter this year and 19.4 million tablets projected to be sold by the end of year, according to industry analysts. As new mobile devices are introduced into the market, companies continue to look for mobile platforms that allow developers and IT professionals to efficiently create, run and manage applications across multiple devices.

Join Amit Ben-Sheffer, director of product management, to learn how the WorkLight Mobile Platform enables companies to overcome the main enterprise challenges to mobile development, including:

1- What is the right approach for business - native, web or hybrid application development?
2- How to balance the tradeoff between cross-platform compatibility and native user experience
3- Can a single code base be used to natively support multiple devices and operating systems?
4- How to leverage IDEs and device-specific compilers, simulators, debuggers and existing tools
5- When to incorporate code libraries and run-time frameworks that best fit enterprise needs
6- How to integrate with enterprise systems and security mechanisms

"Businesses actively seeking to launch smartphone and tablet apps typically choose between custom development per-device using native SDKs or rely on proprietary cross-platform software for a 'one-size-fits-all' approach," said Amit Ben-Sheffer, director of product management at WorkLight. "We provide a third open approach that allows companies to develop, integrate and optimize mobile apps with flexibility, efficiency and without technology lock-in."

Register for this WorkLight webinar at https://www1.gotomeeting.com/register/416066985.

Webinar: Developing Cross-Platform Mobile Applications with WorkLight
Date: Tuesday, October 26, 2010
Time: 11:30 AM EDT | 8:30 AM PDT

Who should attend: C-level technology executives, mobile strategy directors, mobile enterprise managers and developers, IT managers and enterprise mobility experts

About WorkLight - Extend Your Business™
WorkLight is a leading mobile application platform for smartphones, tablets and beyond. Many of the world's largest companies rely on the WorkLight Mobile Platform to create, run and manage cross-platform applications that are optimized, connected and secure to drive more business while radically reducing development cost, time to market and ongoing maintenance. Headquartered in New York, WorkLight's technology has been recently recognized by Gartner, Red Herring, InformationWeek, Network World, eWeek and BusinessWeek. For more, visit http://www.worklight.com.

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Glenn Rossman
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