KeyMetric Adds Real-Time Sales Tracking To Call and Conversion Analytics

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Today, KeyMetric® (http://www.keymetric.net), a pioneering phone call and conversion analytics company, announced today at the Gartner Symposium ITXPO 2010, the addition of real-time sales tracking and dispositioning to enable customers to accurately close the loop between online advertising and offline sales.

With our KeyMetric Sales Dispositioning service, customers can add, update, and extend sales, lead, and customer information in real-time with a single click of the mouse

Today, KeyMetric® (http://www.keymetric.net), a pioneering phone call and conversion analytics company, announced today at the Gartner Symposium ITXPO 2010, the addition of real-time sales tracking and dispositioning to enable customers to accurately close the loop between online advertising and offline sales.

KeyMetric Sales Dispositioning is a powerful addition to the industry-leading KeyMetric Call and Conversion Analytics service providing customers the ability to enter real-time sales data including sales records, sales amounts and totals, customer IDs and more, for every offline telephone call and online conversion event. Accordingly, marketers and sales stakeholders can now accurately connect offline sales activity back to online advertising without the need for costly CRM tools or similar applications.

Unlike competitive alternatives that force inaccurate, non-updatable dispositioning through the telephone, KeyMetric has given its users total control over maintaining the accuracy and relevancy of sales data through an editable online service. “We have spent years witnessing the inconsistencies of telephone-based dispositioning and knew we wanted to give our customers more control over the accuracy and relevancy of their sales data,” says KeyMetric CEO Michael Turta. “With telephone dispositioning, if a sales resource enters incorrect information, or forgets to enter any information at all, there is no way to update the record. Additionally, we have all experienced the issues of integrity when relying on touch-tones to enter information, and the notion of having our customers depend on inaccurate information to make critical decisions is against everything we stand for,” adds Mr. Turta.

“In many cases, sales cycles are not a one-call process,” adds KeyMetric Chief Sales Officer Toni Hume. “With our KeyMetric Sales Dispositioning service, customers can add, update, and extend sales, lead, and customer information in real-time with a single click of the mouse. Now they can finally determine the value of online marketing investments across offline lead-generation and sales,” add Mrs. Hume.

KeyMetric Sales Dispositioning is now included as a standard feature in all KeyMetric Call and Conversion Analytics services, including the soon to be released KeyMetric adTrack™ service, scheduled for launch in November 2010. “adTrack is going to change the entire landscape of call and conversion tracking, and we eagerly anticipate getting it to market,” adds Michael Turta.

About KeyMetric
KeyMetric Call and Conversion Analytics is one of the industry's premier solutions for measuring the overall effectiveness of search engine marketing across online and offline direct-response channels, including telephone calls.

With KeyMetric, marketers accurately track responses and conversions, including telephone calls, across unique content sources, search terms, and search keywords -- providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.

For more information contact the KeyMetric Media Team at (866) 304-5714 -or by email at media(at)keymetric(dot)net.

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