JAX Quickfit Tyres Launches New Look Website

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Leading Australian independent tyre retailer JAXQuickfit Tyres has today launched a brand new website, creating a dynamic on-line showcase for its huge range of products and services at http://www.jaxquickfit.com.au.

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Celebrating five years of continual market growth, which has included significant expansion into all eastern seaboard markets, the new website reflects an all new look that JAXQuickfit Tyres will roll out across its marketing collateral, and soon to be released television commercial.

“JAXQuickfit Tyres is entering its next phase of business development and growth, so we have taken the opportunity to capitalise on what we have achieved over the past few years with a fresh, cleaner look going into the next strategic phase,” JAXQuickfit Tyres CEO Jeff Board said.

“By introducing a fresh new look to our communications we are recognising that there is a need for constant improvement and to continue to be relevant to our customers, that’s what it is about.”

The new website offers easy navigation, plenty of images and extensive information and tips about tyre selection, safety and maintenance.

A significant investment has also been made to ensure the new site is compatible for iPad and iPhone users, as JAXQuickfit recognises the greater dependence consumers are placing on mobile communications.

Built around the fundamental design goals of user-friendliness and a clean visual layout, the website offers a range of new features to provide customers with a much greater on-line service. An easy-to-use tyre and wheel selector function has been added, enabling customers to quickly see the range of tyres or wheels suitable for their car.

Examples of The new tyre search feature can be seen at:

The wheel options can even be ‘virtually fitted’ to a customer’s model of car, to see how they would look.

“Our aim with the website is to set an industry benchmark, within an ‘alive’ environment, we see it evolving continually as new features and new capability are added all the time,” Jeff Board said.

“JAXQuickfit has always been at the forefront of understanding the market and what customers are looking for, and we need to make sure we make it easy for them to engage with us… hence the new website functionality.”

“There’s no question that tyre retailing in Australia has changed enormously over the past five years,” Jeff Board confirms.

“Where once it was the sole bastion of males, coming in to sort out tyres for their family and friends, today our customer mix reflects the multi-cultural nature of our society and in particular we see many, many more female customers.”

The new JAXQuickfit Tyres television commercial, will make its debut in November and highlights the diverse range and breadth of customers that the business now has, as well as its unique offer of all the premium tyre brands, and the easy-to-use new website.

The company has also revised its point-of-sale collateral to reflect the refreshed branding.

Australian-owned JAXQuickfit Tyres is unique in representing the top five global manufacturing giants of the tyre industry, including quality and high performance passenger car, light truck and four-wheel-drive brands:

Along together with value for money brand options. This enables it to offer customers a mix of brands that span the premium, major and budget market sectors.

JAXQuickfit celebrated its 60th year in 2009. Nationally, the network serves more than 42,000 customers per month through its 80 stores along the eastern seaboard.

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Glyn Parry
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