Youth Fitness Catalyst O2 MAX Teams Up with Tri Delta’s Reflections Body Image Program for Fat Talk Free Week

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Los Angeles-based Youth Fitness Company Helps Reflections Body Image Inspire Girls to Feel Empowered by Their Bodies by Saying No to Fat Talk

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“I’m so fat.” “This sweater makes me look like a hippo!” “That’s it, I’m drinking nothing but carrot juice for a week to lose this pudge!” This is all Fat Talk, and does nothing but tear women down and distort body image.

Many women across the country suffer from poor body image. In fact, 91% of women surveyed on a college campus have attempted to control their weight through dieting. (Kurth et al., 1995.). These body image issues often come out as Fat Talk.

“I’m so fat.” “This sweater makes me look like a hippo!” “That’s it, I’m drinking nothing but carrot juice for a week to lose this pudge!” This is all Fat Talk, and does nothing but tear women down and distort body image.

For one week, it stops. From October 18-22, Reflections Body Image will host its third Fat Talk Free Week this year. For one week, girls are encouraged to spread love, inspire confidence, and embrace the natural beauty of their bodies.

Reflections Body Image Program is the project of the University of Maryland Tri Delta Delta Delta Fraternity, first developed in 2007. Since 2008, Fat Free Talk Week has drawn attention to body image issues and the damaging “thin ideal” in society. The movement has gained support from health companies and college campuses across the country.

Feeling strong and empowered is one way to feel great about your body. That is why Reflections Body Image has partnered with O2 MAX, an LA-based youth fitness & media company. O2 MAX targets teens and college students across the country with education, support, and personal training. Recently, it has launched two college-centric programs, College Fitness and Sorority Phit.

Other companies are also raising awareness. For Fat Talk Free Week, YogaWorks Valencia, Westlake Village & Tarzana will open its doors for free classes to all faculty and students of College of the Canyons. Many other campuses across the country are participating! http://www.wix.com/amykelly1/o2-max-fitness.

O2 MAX will be hosting fitness events and workshops on college campuses in Southern California as well as running an online campaign where girls anywhere can participate. Each day starting Monday October 18, O2 MAX will be running daily contests on their Facebook Page. By successfully completing the challenges with as many of their sisters or friends as possible they can will prizes form healthy food snacks to fitness apparatuses! http://www.facebook.com/O2MAXU

Are you ready to help end Fat Talk?

About O2 MAX Fitness:

O2 MAX is a youth fitness media company based in Santa Monica. Its mission is to empower young women to be fit, strong , healthy and eat properly while preventing injury through the use of social media and dynamic programs. The founder, Karen Jashinsky is a Certified Fitness Trainer and the first recipient of the First “Emerging Female Leader” Award by IHRSA, the fitness industry’s professional organization. In 2007 she was also named “One of the 25 most influential young leaders in the fitness industry” by IHRSA. For more information please visit http://www.O2maxfitness.com.

About Tri Delta:

Founded in 1888, Tri Delta is a leader among social Greek organizations through its passion for progress and visionary thinking. Through partnerships with nationally recognized organizations like St. Jude Children’s Research Hospital, award-winning publications like The Trident and innovative collegiate and alumnae initiatives, Tri Delta is committed to leveraging our timeless values to revitalize the sorority experience. For more information, please visit http://www.tridelta.org or call (817) 633-8001.

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Ed Eshel
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