Allergy sufferers spend far too long looking at food labels in supermarkets. I decided to do something about it.
(PRWeb UK) October 19, 2010
Foodsyoucan.co.uk, launched in January 2010, offers tools which allow food allergy sufferers to see which food products they can eat, and where they can buy them. Most food allergy sufferers currently have to spend hours browsing the aisles at supermarkets, inspecting ingredients. This site allows them to find suitable food from the comfort of their own home.
Over the last four weeks the manufacturers of relevant products have been flocking to the site, with over 40 providers now signed up until the end of the year including Genius Gluten Free, Barkat, and Honey Buns.
Bunmi Sobowale, creator of Foods You Can says that getting the manufacturers on board is a vital step. “As an allergy sufferer myself, I have spent far too long looking at food labels. I then discovered there isn't a service out there which gives a comprehensive list of products you can use. And if you've got more than one allergy, like dairy and gluten, it is even harder. I decided to do something about it. Our aim is to show people all the products on the market, not just the ones that have been fortunate enough to get into the local supermarket.”
The current focus of the site is gluten free products, but other allergies ranging from the well documented nut and dairy allergies down to lesser known allergies such as soya are also covered. The site also caters for dietary needs as a result of lifestyle choices, such as kosher, halal, vegetarian, and vegan diets.
The site has a forum for people to discuss foods and manufacturers they have found, and gain experience from other members. In 2011 there are plans to enhance the registration process, creating a community feel to the site, and also build on the number of supermarkets and manufacturers who are promoting their services.
Any product manufacturers or suppliers interested in promoting their products or services should contact the team through the website.