Paper Forecasts -- By 2020, Paper Demand for Magazines Down 47% and for Books Down 52%

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This week, Reel Time, mediaIDEAS, and Equity Research Associates announce the launch of a new comprehensive report: Pulp and Printing Papers Forecast, 2010–2020: The Impact of Digital Media and E-reading Platforms on Paper Demand. According to the report, by 2020, the annual US demand for paper used in magazine publishing is expected to decline by 47% to approximately 1 million tons. Similarly, the annual US demand for paper used in book publishing is expected to decline by 52% to 550,000 tons.

This report, unique in its scope, analyzes and quantifies how digital developments, in combination with traditional factors, will impact long-term paper demand and pricing.

This week, Reel Time, mediaIDEAS (http://www.mediaideas.net), and Equity Research Associates announce the launch of a new comprehensive report: Pulp and Printing Papers Forecast, 2010–2020: The Impact of Digital Media and E-reading Platforms on Paper Demand. This report, unique in its scope, analyzes and quantifies how digital developments, in combination with traditional factors, will impact long-term paper demand and pricing, specifically for printing and writing grades.

“The advance in electronic communication is not just one of the factors influencing demand for printing paper grades — it is the factor” said one of the report’s authors, Verle Sutton. “To speak of electronic communication as just another demand variable misses the point entirely.”

According to the report, by 2020, the annual US demand for paper used in magazine publishing is expected to decline by 47% to approximately 1 million tons. Similarly, the annual US demand for paper used in book publishing is expected to decline by 52% to 550,000 tons. As publishers look to other, more digital, mediums for the distribution of their content, paper producers face the prospects of a smaller marketplace. But, one of the important conclusions of the report is that this declining demand does not necessarily result in depressed prices or paper producer profits.

About

Reel Time, a Forestweb company, provides analysis and forecasts for the printing paper grades. Over the last 11 years, Reel Time has become widely recognized for its unique market insights and accurate forecasts.

mediaIDEAS (http://www.mediaideas.net) is a publishing technology research and advisory firm. It
covers the development of the e-reader and tablet markets, and is widely acknowledged to be a leading expert on the subject.

Equity Research Associates has provided economic research on the forest products industry to clients in Canada, the United Sates, Europe and Asia for nearly 20 years. The firm’s clients include governments, leading forest-products companies and institutional investors.

Contact

For further details and inquiries or to sample Pulp and Printing Papers Forecast, 2010–2020: The Impact of Digital Media and E-reading Platforms on Paper Demand, please contact Adam Rosenberg (adam@mediaideas.net, +1 (347) 446 4420 in the United States or +44 (0) 20 8144 1804 in Europe) or visit http://www.mediaideas.net.

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David Renard
mediaIDEAS
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