ERA Announces Call for Speakers

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Association uses crowd-sourcing strategy to enhance education program at upcoming Great Ideas Summit, Feb. 28 – March 2 at Hilton New Orleans Riverside.

Employing a new crowd-sourcing strategy, the Electronic Retailing Association (ERA) has announced a call for speaker and session ideas for The Great Ideas Summit 2011—the premiere mid-winter event in the direct response (DR) space. The event will be held February 28-March 2, 2011 at the Hilton New Orleans Riverside in New Orleans, La.

The deadline for submissions is October 29, 2010.

“We believe crowd-sourcing provides an extremely effective mechanism to gauge which topics are of the most interest to the direct response community,” says Dave Martin, ERA’s vice president of marketing and content. “In addition, it allows us to cast a wider net to bring new ideas and speakers to this education-intensive conference.”

The theme for this year’s conference is “Great Ideas for Driving Profitability in 2011.” Experts in DR marketing, online/mobile marketing, entrepreneurship and business operations are encouraged to submit descriptions of their ideas—approximately 100 words in length—for an hour-long presentation, panel discussion or case study to GreatIdeas(at)retailing(dot)org by October 29.

Sessions to be presented will be chosen by a vote of the ERA Education Committee, the ERA Staff and the DR community at large. For more information and complete guidelines regarding how to submit an idea, please visit or e-mail ERA director of content Tom Dellner at tdellner(at)retailing(dot)org.

About The Great Ideas Summit 2011
The Great Ideas Summit 2011, Presented by ERA, is the premier mid-winter event for the direct response marketing community. This education-focused conference will center around the theme of "Great Ideas for Driving Profitability." More than 800 top-level professional attendees are expected to gather for the event, February 28-March 2, 2011 at the Hilton New Orleans Riverside. For more information about The Great Ideas Summit 2011, please visit

About the Electronic Retailing Association
Representing a more than $300 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer. ERA members include some of the industry's most prominent retail merchants, including Allstar Products Group, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker Corporation, HSN, Oak Lawn Marketing, QVC, Telebrands, ShopNBC and Thane. For more information about ERA, please visit


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