It's Who You Are
Carlsbad, CA (PRWEB) October 20, 2010
STUDEO DNA recently opened it's doors, providing state-of-the-art bike fittings via the revolutionary Retul System. It is also the only location for Bont fully custom-made shoe molds. This combination makes Studeo DNA the ultimate custom-fit studio for all cyclists.
Bont U.S. Distributor Sports Multiplied has appointed Nestor Rodriguez, a veteran competitive cyclist who is highly experienced with the Bont Cycling line, as its sole provider for custom shoe orders. Rodriguez recently opened STUDEO DNA in Carlsbad, CA, which serves as an appointment-only shoe-molding site and retail location for Bont’s stock line. STUDEO DNA also offers the Full Custom option, using the unique sock casting system to capture molds that are used in creating Bont’s cycling shoes. Rodriguez says, “The service offered by Studeo DNA is second to none; we are here to walk our customers through the entire process.” (If you can’t visit the studio, you can purchase and have a casting kit mailed to you. With the at-home CCK (custom casting kit) you can make the molds anywhere in the U.S. with the guidance of Studeo DNA and the provided instructional video.)
Richard Verney from Bont U.S. Distributor Sports Multiplied, says, “One of the complexities of full custom shoes is getting correct molds of the rider’s feet, and very few people are experienced in creating perfect foot molds. If the molds are inaccurate, the shoes are useless. Due to this critical process, Sports Multiplied recognized that all full custom orders needed to be managed from start to finish by an experienced vendor.”
Rodriguez says, “I am so excited to be a small part in what Bont is doing with the cycling shoe market and to introduce the Full Custom option to the U.S. consumer. We have created a great setting here at Studeo DNA. We fit your body to the bike and your shoe to your body, combining the innovative technology of the Retul fitting system and the expert hand-crafting of the Bont cycling shoe for a custom fit unmatched anywhere else.”
For additional information please visit http://www.studeodna.com for all Retul fitting information, Bont full custom information, Bont stock shoes, as well as the soon to launch shoe builder page.
# # #