17 Nonprofits Honored for Exceptional Taglines--Selected by 6,100+ Nonprofit Professionals

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“These winning taglines in the 2010 Getting Attention Nonprofit Tagline Awards showcase how powerfully taglines can work as a first step in organizational branding, or a highly-effective tool to lead a fundraising campaign, program marketing or special event promotion,” says Nancy Schwartz, blogger at GettingAttention.org and president of Nancy Schwartz & Company.

Nonprofit organizations of all sizes have a valuable opportunity to position their organizations, programs, fundraising campaigns and special events. Those that hone their messaging well are part of a growing trend of healthy organizations whose taglines help to build awareness of their value and put them firmly in audiences’ hearts, minds, schedules and wallets. Great taglines promoting good causes.

“The winning taglines in the 2010 Getting Attention Nonprofit Tagline Awards showcase how powerfully taglines can work as a first step in organizational branding or a highly-effective tool to lead a fundraising campaign, program marketing or special event promotion,” says Nancy Schwartz, blogger at GettingAttention.org (http://www.GettingAttention.org) and president of Nancy Schwartz & Company (http://www.NancySchwartz.com).

Strong nonprofit taglines provide significant impact at little cost, but few nonprofits are benefiting. A Getting Attention survey found that 7 in 10 organizations rate their taglines as poor or don’t have one at all. That’s the gap Schwartz is aiming to help close with the Awards program.

This year, for this first time, voters selected program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gave more organizations a chance to showcase their best efforts to engage their target audiences.

The 17 winners were selected from 70 finalists identified by our expert panel of judges. The finalists were drawn from 2,700 nonprofit taglines entered in the 2010 program. “The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Development). All did an admirable job in putting a few select words to work to build their brands, programs and fundraising impact,” says Schwartz.

WATCH THIS BRIEF VIDEO to learn more about the 2010 Tagline Award Winners!
http://www.vimeo.com/15881396

REGISTER NOW for Your No-Charge Copy of the 2011 Nonprofit Tagline Report and Access to the All-New Online Tagline Database with more than 4,800 Taglines
http://gettingattention.org/nonprofit-taglines/get-nonprofit-tagline-report-database.html

The report and database, to be released in late fall 2010, feature more on the winning taglines plus:

  •     The 10 Have-Tos for Successful Taglines
  •     The 7 Deadly Sins – Examples of what not to do.
  •     Searchable Access to more than 4,800 Nonprofit Tagline Examples for use in tagline brainstorming.

THE GETTING ATTENTION NONPROFIT TAGLINE AWARDS
The annual Getting Attention Nonprofit Tagline Awards program came about when so many powerful taglines were submitted to the Getting Attention survey on nonprofit taglines, and is designed to motivate and guide nonprofit organizations to put effective taglines to work.

The Getting Attention Nonprofit Tagline Awards Program has four generous sponsors this year: Blackbaud, sponsoring the fundraising campaign category; Event360, sponsoring the special event tagline category; and general sponsors Eventbrite and See3 Communications.

A list of 2008 and 2009 award winners can be found here:
http://gettingattention.org/nonprofit-taglines/award-winners.html

THE NONPROFIT TAGLINE SURVEY
The Getting Attention Nonprofit Tagline Survey, implemented in 2008, investigated styles, usage trends, what’s working and what’s not in nonprofit taglines based on data provided by 1,900 nonprofit communicators working in organizations across 11 vertical sectors and countless locations. Findings are featured in the 2011 Getting Attention Nonprofit Tagline Report.

GETTING ATTENTION/NANCY SCHWARTZ
The Getting Attention blog and e-update (http://www.gettingattention.org) are no-charge, high-value sources of case studies, guidelines and tools for nonprofit communicators focused on helping their organizations succeed through effective marketing.

Nancy E. Schwartz provides marketing services to nonprofit organizations and grantmakers via Nancy Schwartz & Company and is the publisher of Getting Attention.

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